20+ Industrial Maintenance Training Resources
With the ongoing concern about our nation’s skills gap, the option for choosing an education to pursue a vocational career is certainly an attractive one. With plentiful skilled labor jobs to fill, trade jobs pay very well (sometimes better than four-year college...
Your Most Important Brand Asset
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest...
Why Have Social Media Policies?
By Kaylee Lauriel, PR Intern The prominence of social media and the presence of a cellphone in everyone’s pockets means many things, two of which being that nothing is private, and your company needs a strong social media policy. There are eight components to a firm...
Rising Trends in Podcasts
By Kaylee Lauriel, PR Intern Originally thought to be a flight of fancy during the COVID-19 pandemic, podcasts have shocked the world by becoming a major part of content creation. Their ability to offer entertainment, information and education without distracting...
Are Hashtags Still Relevant in 2024?
By Kylie Stanley, PR Technician The first ever hashtag was used in 2007, almost 17 years ago and since then hashtags have become a crucial part of social media. But with hashtags being 17 years old, are they still relevant to use? In this blog post, we will discuss...
Happy Holidays from Sonnhalter!
Season’s greetings, from the Sonnhalter team! We are grateful for another successful year, and we couldn’t have done it without our wonderful clients, business partners and friends like you. The Sonnhalter team will be taking some time off over the holidays from...
The Times They Are A-Changin’
Guest Blogger, Alan Sipe Each month, Alan Sipe, a contributing editor for Professional Distributor magazine, writes a sales skill article targeted to the independent business people who own and operate the various branded tool trucks you see parked at...
Effective Marketing Tactics
By Kylie Stanley, PR Technician Social media is an effective marketing tool for businesses to use to target their customers. It’s not surprising that in a recent study from Wpromote in partnership with Ascend2, six in 10 respondents surveyed ranked social media as the...
Influencers on the Rise
By Kaylee Lauriel, PR Intern In a world where fashion and lifestyle influencers are in abundance, trade influencers are not to be discounted. One of the most popular trade influencers on TikTok, a pool cleaner with the handle @thep00lguy, makes over $14,000 per post...
Not All Demonstrations are Created Equal
By: Alan Sipe, Guest Blogger I’ve been so very lucky in my selling career to have been associated with some of the greatest tool companies. Klein Tools, Witte Tools, Stanley, KNIPEX, Ajax Tools, and BETA Tools. At all these terrific companies I had many...