Content-Marketing Guidelines to Ensure Success
We’ve all heard the expression “Content is King.” Although we all know it, sometimes we may not practice it. Content drives credibility, market leadership and leads so it’s important to follow certain steps to ensure positive results.
Increase Your Visibility by Commenting on Blogs
Commenting on blogs will do several things, among them getting the blogger to notice you, and if you do it on a regular basis, you can start building a relationship with them. Comments with links (that aren’t self promotional) will send visits. If the link continues to gain traction, this could be an ongoing source of referrals to your site
How Tablets Can Help You Reach Young Tradesman
Times they are a changing. Last year, the tablet category essentially didn’t exist. Today with the iPad revitalizing the category, it’s expected to reach 81.3 million units by 2012 according to eMarketer.
Social Media: Are You Ready?
Everyone by now knows that social media is not going away. I believe most companies, no matter what their size, have accepted that fact and have jumped in in some fashion. But you can’t build a social business or any other one without a plan.
B-to-B Blogs Can Help Increase Marketing Efforts to the Professional Tradesmen
For those who follow me on a regular basis know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company:
Who at Your Company Should be Listening to Social Media Conversations?
With the advent of social media, the way customers contact us and us them has changed dramatically. Gone are the days that our only options to talk to companies were either by snail mail, e-mail or a customer service hot line.
2011 Trends: Content Marketing is Critical for Social Media Success
I think we all agree that one of the main reasons we’re in the social media scene is to generate new business. What we need to do is put our brand out there along with original content so our thought leadership will come through no matter what business you’re in.
Do You Have a Customer Loyalty Program That Includes Mobile?
According to a recent article in eMarketer.com, interest is high for smart phone users who are relying more on their phones when they are out and about. They use their phone to get pricing information and check their status on loyalty programs for coupons or to access their points.
Busy Executives Prefer Videos on Web
A recent survey of business people by Forbes in October of 2010 cited that a majority (60%) would watch a video before reading text on the same web page. 75% of executives said they watched work-related videos on business sites at least once a week with more than half doing the same on YouTube.
2010 Highlights of the State of Social Media for Business
To effectively use social media for business development, it is important to know who is using social media, how they are using it, what social media channels are being used, what goals are being pursued and tactics deployed that are providing measurable results.
More than 6,000 SmartBrief readers participated in a benchmarking study of social-media usage by business. The results provide insights of how social media is changing the way we do business and just how companies are using social media for business. The State of Social Media for Business 2010 report, released at the beginning of 2011, provides information on the biggest trends and challenges.