Improve Your Blog Posts by Doing Interviews
You need great content to keep your readers coming back. And you need to shake it up a bit by using things like a YouTube video or Podcast of you interviewing someone of relevence to your industry. People like a good news story, and an interview format fits the ticket just fine.
For Social Media to be Successful, Sales and Marketing Need to Work Together
Sales and marketing departments usually don’t do a good job communicating with each other and when you add in a new tool (social media) there is even a bigger disconnect. Salepeople often have little exposure and experience with social and tend to shy away from it.
Why E-Newsletters are a Good Way to Stay Connected to the Professional Tradesmen
So you want to build a relationship with the professional tradesmen. In order to do that, you need to be in front of them on a consistent basis. What I like about e-newsletters is that they are relatively easy to assemble, easy to deliver and it allows your customers to read it on their time line, and hopefully, if they find something of interest, they will pass the newsletter on.
5 Ways to Improve Construction Productivity
One of the major setbacks for any construction project is a loss of productivity that results in delays and loss of funds. And yet, this type of occurrence is largely considered par for the course on most build sites. While many would be quick to attribute holdups to lazy workers or inadequate supervision, it is far more common for bad planning or outright ignorance to muck up the works
Overview of the Construction Market
Sonnhalter is deeply involved with the professional tradesmen. We recently completed a market overview on the construction industry. The purpose of this document is to give the reader a quick snapshot of the industry, its players and trends. Markets covered are residential, commercial (light commercial), highway/heavy, institutional and industrial/manufacturing.
What’s Changing With Social Media?
Businesses are getting more comfortable with social media and are continuing to integrate it into their overall marketing programs. I recently read an article in Social Media Examiner, 8 Social Media Trends Impacting Businesses, that I thought made some good points.
4 Ways to Get the Most Out of Your Social Media Marketing
Social media is the “new thing,” everybody is doing it, maybe I should too! Sound familiar? Don’t do it because everyone else is doing it; do it because it makes sense as part of your overall marketing plan. If I said it once, I said it a million times, social media isn’t a silver bullet! Social media should have a plan just like any other program.
AHR-EXPO 2011 – Las Vegas
For those of you that are going to Vegas at the end of the month for the AHR Show, we put together an Insider’s Guide to Vegas by asking friends and business associates about gems in the city that you might not be aware of. It includes Restaurants, Nightlife, Events and more.
Sonnhalter Releases White Paper: Trends in Mobile Media
BEREA, Ohio – January 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has released a new white paper, “Trends in Mobile Media.” The white paper covers the ever-changing trends in mobile...
Why Integration of Social and Traditional Media is Important
This certainly applies with marketing. But it takes more than just playing lip service to social media by adding a Twitter or Facebook bug to your ads, PR and direct marketing plans. You need to define a process that works for you. There is no cookie cutter approach that will work for everyone.