Top 5 Posts
I can’t believe the year is already half over. Where does the time go? I thought I’d share the top read posts so for the second quarter of 2011 just in case you may have missed them.
Sonnhalter Adds Nissan Forklift Corporation To Its Client Base
BEREA, Ohio – July 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has recently added Nissan Forklift Corporation to its client base. Nissan Forklift Corporation, a wholly owned...
The Power of Social Media is in Being Human
Social media gives all of us the opportunity to reach out to a wider circle of folks that share the same interests as we do. It’s up to us to decide how and when to pUrsue those contacts and hopefully turn them into relationships.
Event Planning: 5 Tips on How to Get the Most out of Twitter
If you’re in charge of an event, whether it’s a presentation, seminar, webinar, virtual meeting, trade show or sales meeting, if you want to shake it up a little, try using Twitter as an interactive part of program. What a great way to engage people, see what people are thinking and you can even field questions.
Opt-in Lists: Key to Email Success
Contrary to what people might say, email marketing is still a very effective marketing tool. The key to a successful program lies in the list. If you’ve ever done any e-mail marketing, you know you can rent lists or have publications send out a message on your behalf. But the best lists are the home-grown ones that you nuture from within.
Why Guest Posts are Important to Your Blog
If you do a blog, you know what kind of time commitment you have in order to keep those posts coming out on a regular basis. There’s no reason you have to be the originator of all the content. Beyond having other associates within your firm write about their areas of expertise, you should consider getting some outside perspectives. As long as you set the parameters and let them know your objectives and target audiences, there should be no problems.
Why is Social Media Different than Traditional Marketing?
In the B-to-B space and especially when it comes to the more traditional manufacturing sector, lots of marketers treat social the same as their other marketing efforts and wonder why it’s not working for them. The truth is, social is a long-term tactic, while many of the traditional marketing efforts are focused on a stimulus/response model.
Where Are Your New Business Prospects in the Selling Cycle?
When generating leads from various sources, how do you qualify them to see if they’re ready to buy? Not all leads are ready to buy, and it’s important to have a process in place to sort them out.
Smartphone Users: What Are They Using Them For?
As the world grows more mobile, it’s inevitable that smartphones are and will become a more intricate part of our daily routine. It’s my contention that in our world of reaching the professional tradesmen these phones are being used on a regular basis .
How to Get the Best Out of Your B-to-B Facebook Page
Some folks are still confused as to what to do to get the most out of your Facebook page.There are a few keys…one is content (targeted at your audience) and the other is a strong call-to-action. Incorporating these will help engage people and drive traffic back to your site.