What Are You Doing to Make Your Next Email Campaign a Success?
Email is still a valuable and productive marketing tool if used correctly.There are several factors that need to be addressed.
Here’s a checklist of things that might be helpful:
How Do You Recruit Sources for Content on Your Blog?
Anyone who does a blog on a regular basis know it’s a huge commitment. I try to do three posts a week and some weeks work (clients) gets in the way. But the show must go on and constistency is something I think every blogger should aspire to. So what do you do? If you’ve read other posts about blogs on this site, you know that I’m a big proponent of doing an editorial calendar and having a list of people who could help out with content.
Are You Promoting Your Facebook Fan Page?
But for those of you who are focusing on building your fan page, I came across a great article by Justin Wise in a recent post on Social Media Examiner that highlighted 20 ways to spread the word on your Facebook fan page by educating your readers. Here are the ones that stood out to me:
Are You Maximizing Your Content Marketing?
I was reminded recently by a post by Heidi Cohen that we may be overlooking some ways to get that little extra out of each post. Her post, Does Your Content Marketing Contain These 12 Must-Have Components? had some good points we all should be using. Here are highlights of the top 5 that got my attention:
What Are You Doing to Ensure a Successful QR Code Campaign?
QR codes in the world of marketing are relatively new and as such a novelty. The problem is if you don’t use them correctly, they can do more harm than good, and if you turn off your target audiences by a simple thing like not using a QR code correctly, what might it do to the rest of your relationship with them?
HVAC Contractors Can Take Advantage of Social Media
I sat down with Matt Nelson of Building X last week to talk about social media in the HVAC industry. You can listen to the interview here (or download it from iTunes): http://www.buildingx.co/home/2011/9/19/hvac-360-episode-015-hvac-and-social-media.html
SEO Checklist
SEO is as important as the messages you’re trying to deliver. SEO rules change all the time (thanks to Google) and you need to continually keep up on the latest ways to stay ahead of the curve.
Social Media: Is Your Marketing Team on Board?
Social media, if used correctly, can be an untapped treasure for marketers. All too often though, marketing departments treat social media just like any other channel they use to PUSH their marketing message. What they don’t seem to understand about social is that it’s about engagement and interacting with real people!
Are You Using Social Media to Keep Track of Your Competitors?
We all like to know what our competitors are doing and more importantly what customers are saying about them. Until the advent of social media, it was hard to track conversations from customers. There are several platforms, tools and tactics that you can implement to help you keep ahead of the competition.
Are You Considering Mobile Media as a Strategy to Reach the Professional Tradesman?
Contractors are busy people and they rely more and more on devices that they can use in the field. Between smartphones, tablets and even internet cards for your laptop, you had better have a mobile strategy either in place or on the drawing board or you will be missing opportunities to communicate and connect with your audience.