Here’s an Example of a Small Manufacturer Who’s Leveraging Social Media
I always like stories of the little guys who take on the 800# gorilla and win the battle. One of the benefits of social media is you don’t have to be an 800# gorilla to succeed. In my opinion, it’s the one who is consistent on providing good content and responding in a timely matter that really counts.
Social Media Presents An Opportunity for Manufacturers: Are you Taking Advantage of It?
The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy.
Georgia Foley, executive director of the Specialty Tools and Fasteners Distributors Association, gives a brief overview of the construction industry’s outlook for 2012.
How Do You Get Your Readers To Share Your Blog?
Let’s face it, the reason we all blog is because we want to share something that is relevant and might be useful in our readers’ day-to-day business. But how do we motivate you to share my info with your peer group?
Are You Using Landing Pages? If Not, Maybe You Should Be.
No matter what kind of promotion you’re doing, the bottom line is you want them to ask for more info and ultimately a sale. You can’t do that in an ad (print or digital) by itself. You need those that are interested in whatever it is you’re selling to go somewhere to get more info.
What’s Your Mobile Media Strategy for 2012?
Moving forward in 2012, is mobile media going to be part of your overall marketing strategy? According to a recent survey by the Association of Marketing, 2011 Trends in Mobile Marketing, 58% of respondents indicated that they were not using mobile marketing.
Trends for B-to-B Marketers to Focus Their Efforts in 2012
Today’s Internet-enabled customer has made it clear that they decide what content looks like and how it should be distributed. Content Marketing has emerged as the primary mode of engaging business prospects.
Sonnhalter Receives 2011 Silver Davey Award for Insider’s Guide Trade Show Initiative
Sonnhalter Receives 2011 Silver Davey Award for Insider’s Guide Trade Show Initiative BEREA, Ohio – February 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a Silver Davey Award...
Are You Listening?
One of the first rules of social media is to listen. Most of us get that when it comes to our outward activities and from groups that you belong to. But when it comes to listening to what people are saying about us, are we doing a good job? Jay Baer thinks we all could do better.
2012 Trends of Smartphones and Tablets
Mobile media is here in a BIG way. Are you incorporating it into your markting plans for 2012? According to eMarketer, tablet users in the USA will reach almost 90 million by 2015. By 2015, there will be almost 150 million smartphone users.