Meet Lauren Peugeot, Sonnhalter’s 2026 Public Relations Intern

Hello! My name is Lauren Peugeot, and I am the incoming 2026 Public Relations (PR) Intern for Sonnhalter. In the fall, I will begin my third year at The Ohio State University, where I am pursuing my Bachelor of Arts in Strategic Communication and minoring in...

Are You Using Landing Pages? If Not, Maybe You Should Be.

No matter what kind of promotion you’re doing, the bottom line is you want them to ask for more info and ultimately a sale. You can’t do that in an ad (print or digital) by itself. You need those that are interested in whatever it is you’re selling to go somewhere to get more info.

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What’s Your Mobile Media Strategy for 2012?

Moving forward in 2012, is mobile media going to be part of your overall marketing strategy? According to a recent survey by the Association of Marketing, 2011 Trends in Mobile Marketing, 58% of respondents indicated that they were not using mobile marketing.

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Are You Listening?

One of the first rules of social media is to listen. Most of us get that when it comes to our outward activities and from groups that you belong to. But when it comes to listening to what people are saying about us, are we doing a good job? Jay Baer thinks we all could do better.

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2012 Trends of Smartphones and Tablets

Mobile media is here in a BIG way. Are you incorporating it into your markting plans for 2012? According to eMarketer, tablet users in the USA will reach almost 90 million by 2015. By 2015, there will be almost 150 million smartphone users.

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How to Make Social Media Marketing More Effective:10 Do’s and Don’t Tips

Social media and its marketing are very important and how you execute can mean the difference between fair and great results. We all try to formulate best practices.
A recent article by Ashley Zeckman,20 social media markeitng Do’s and Don’ts sparked some thoughts on my end of what we need to do and avoid in theworld of social media.

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