Give Your Customers What They Need, Not Just What They Want
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. While...
My 2025 PR Internship at Sonnhalter
By Taylor Morgan This summer I had the opportunity to intern with Sonnhalter as their public relations intern. To say the knowledge and experience I have gained over the course of this internship is invaluable would be an understatement. As a communications and...
Trust the Process
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. Why we...
The Presence of Social Media Marketing in 2025
Photo by Tracy Le Blanc on Pexels.com Social media marketing focuses on using social media platforms to promote a brand, product, service or idea. In current times, social media coincides directly with a person’s everyday life, making it one of the best places for a...
Day in the Life of a Sonnhalter Intern
Photo by Julia M Cameron on Pexels.com By Taylor Morgan As Sonnhalter’s Summer 2025 PR intern, I am experiencing this internship in a different way than every intern before me. This past year, Sonnhalter closed the doors to their office space in Cleveland and went...
Appetite for Construction Welcomes Matt Sonnhalter for the Tool Drive
In the latest episode of Appetite for Construction, John Mesenbrink and Tim Ward welcome back Matt Sonnhalter, president of Sonnhalter to talk about its Annual Tool Drive Matt dives into the origin story of the Sonnhalter Tool Drive, now celebrating its sixteenth...
Why Customer Testimonials Matter for Industrial and Construction Marketing
Guest Blog, Nick Djurovic Industrial and construction companies face long sales cycles, big budgets, and cautious buyers. In this environment, trust can make or break a deal. That’s why customer testimonials matter for industrial and construction marketing. A good...
What AI Means for the Future of Marketing and PR
Artificial intelligence (AI) is changing the marketing and public relations fields as we know it. Through functions such as learning, reasoning, problem-solving and understanding language, AI’s purpose is to mimic human intelligence. However, it is important to...
Sonnhalter Partners with Greater Cleveland Habitat for Humanity for 16th Annual Sonnhalter Tool Drive
Donate demo models, extra inventory, tools and building materials during the month of August in support of Greater Cleveland’s Habitat for Humanity. CLEVELAND – June 2025 – Sonnhalter, a communications firm marketing to the professional tradesman in construction,...
State of the Trades Q2
BlueRecruit recently completed a Q2 2025 report highlighting key developments in the trades. This blog will dive into their findings, starting with two key takeaways: What WE as a community are doing for the trades is working! Immigration policy changes...