Using CRM Data to Personalize Email Campaigns for Contractors

/alt: A blue icon for an email app with a white envelope, rendered in 3D. Guest Blog by Emma Jones Contractors face constant competition for attention. Companies that personalize email campaigns gain an edge. Research shows data-driven firms are more likely to acquire...
Social Media Isn’t a Standalone Tactic

Social Media Isn’t a Standalone Tactic

By Kylie Stanley, PR Technician It’s easy to see why social media feels like a go-to marketing move. It’s quick, it’s visual and it’s where everyone seems to be. But using social media alone without a bigger plan isn’t a marketing strategy. It’s just a tactic. A post...

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Top Five Takeaways from NECA 2025

Top Five Takeaways from NECA 2025

Matt Sonnhalter gives his top five takeaways from NECA 2025! Matt reveals show attendance, giveaways that packed a punch and how attendees could view sports on the tradeshow floor. Watch the full video below. https://youtube.com/shorts/RnAKeG1WAOA?feature=share

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State of the Trades: Q3 2025

State of the Trades: Q3 2025

Wage Growth Surges for Skilled Trade Workers as Labor Market Softens This blog is based on the latest Q3-2025 report from BlueRecruit, revealing shifts in the skilled trades labor market. Two major insights define the quarter: Skilled trade wage growth is outpacing...

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Honoring the Hands That Build: National Tradesmen Day

Honoring the Hands That Build: National Tradesmen Day

Every wire run, every HVAC system installed, every bolt tightened—it all adds up to the world we live in. And behind every one of those essential tasks is a tradesperson. On National Tradesmen Day, we pause to recognize the skilled professionals who make modern life...

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Give Your Customers What They Need, Not Just What They Want

Give Your Customers What They Need, Not Just What They Want

Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post.  While...

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My 2025 PR Internship at Sonnhalter

My 2025 PR Internship at Sonnhalter

By Taylor Morgan This summer I had the opportunity to intern with Sonnhalter as their public relations intern. To say the knowledge and experience I have gained over the course of this internship is invaluable would be an understatement. As a communications and...

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Trust the Process

Trust the Process

Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post.  Why we...

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The Presence of Social Media Marketing in 2025

The Presence of Social Media Marketing in 2025

Photo by Tracy Le Blanc on Pexels.com Social media marketing focuses on using social media platforms to promote a brand, product, service or idea. In current times, social media coincides directly with a person’s everyday life, making it one of the best places for a...

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