Why is Having a Consistent Brand Identity Important for Social Media?
Brand identity refers to different characteristics such as a brands story, personality, communication style and visual identity like logo choice, color pallet, imagery and typography. These visual elements, among many others, are used to curate how a brand is...
The Difference Between PR, Marketing and Advertising—And Why It Matters
The words public relations (PR), advertising and marketing are often grouped together—used synonymously by individuals both inside and outside of the broader communications industry. However, PR, marketing and advertising refer to vastly different practices, each of...
Using CRM Data to Personalize Email Campaigns for Contractors
/alt: A blue icon for an email app with a white envelope, rendered in 3D. Guest Blog by Emma Jones Contractors face constant competition for attention. Companies that personalize email campaigns gain an edge. Research shows data-driven firms are more likely to acquire...
Social Media Isn’t a Standalone Tactic
By Kylie Stanley, PR Technician It’s easy to see why social media feels like a go-to marketing move. It’s quick, it’s visual and it’s where everyone seems to be. But using social media alone without a bigger plan isn’t a marketing strategy. It’s just a tactic. A post...
Top Five Takeaways from NECA 2025
Matt Sonnhalter gives his top five takeaways from NECA 2025! Matt reveals show attendance, giveaways that packed a punch and how attendees could view sports on the tradeshow floor. Watch the full video below. https://youtube.com/shorts/RnAKeG1WAOA?feature=share
State of the Trades: Q3 2025
Wage Growth Surges for Skilled Trade Workers as Labor Market Softens This blog is based on the latest Q3-2025 report from BlueRecruit, revealing shifts in the skilled trades labor market. Two major insights define the quarter: Skilled trade wage growth is outpacing...
Recognizing National Manufacturing Day: Celebrating the Industry That Builds Our Future
Each year, National Manufacturing Day serves as a reminder of the vital role manufacturing plays in our daily lives. It’s a chance to honor the people behind the products, the companies that continue to innovate and the industries that keep the world moving. Today’s...
Honoring the Hands That Build: National Tradesmen Day
Every wire run, every HVAC system installed, every bolt tightened—it all adds up to the world we live in. And behind every one of those essential tasks is a tradesperson. On National Tradesmen Day, we pause to recognize the skilled professionals who make modern life...
16th Annual Sonnhalter Tool Drive Raises $36,000 Worth of Donations for Habitat for Humanity
CLEVELAND –September 2025 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for Sonnhalter’s 16th Annual Tool Drive. The initiative ran the...
Give Your Customers What They Need, Not Just What They Want
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. While...