How to use Hashtags in 2026
Photo by Walls.io on Pexels.com Hashtags, first used in 2007, were once all the rage. Every social media post, whether it be on Instagram, Facebook or some other platform, was adorned with a set of personalized hashtags. Day of the week hashtag trends such as...
How to Use Content to Reach Contractors
Everyone in the industry wants to get their message in front of contractors. But simply hitting “publish” on a blog post or video doesn’t guarantee the right people will see it, let alone act on it. To make real impact, your content needs to be tied to a clear...
Happy Holidays from Sonnhalter!
Season’s greetings, from the Sonnhalter team! We are grateful for another successful year, and we couldn’t have done it without our wonderful clients, business partners and friends like you. The Sonnhalter team will be taking some time off over the holidays from...
State of the Trades: Q4 2025 — The Year in Review
This quarter’s State of the Trades highlights three major themes from 2025: Skilled trade wages rose dramatically Employers demanded a more educated, tech-savvy workforce Immigration enforcement and tariffs reshaped wages, hiring, and regional job growth 1. Skilled...
Five Practical Tips to Promote Your Blog
You’ve spent time writing a great blog post, now what? With countless methods to promote your blog, simply hitting “publish” isn’t enough. Promoting your blog is just as important as writing it, especially if your audience includes busy contractors or distributors in...
Sonnhalter Wins PRSA Rocks Award
CLEVELAND – December 2025 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a gold award in the “B2B Campaign” category at the 23rd Annual Public Relations Society of America’s (PRSA)...
Inside the Mind of Your Customer
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest...
Top Five Takeaways from This Year’s SEMA Show
Another incredible year at SEMA has wrapped, and as always, the show delivered innovation, car burnouts and more. If you didn’t catch our full video breakdown, here are the Top Five Takeaways. https://youtube.com/shorts/rPQ0pqtnme0
Why is Having a Consistent Brand Identity Important for Social Media?
Brand identity refers to different characteristics such as a brands story, personality, communication style and visual identity like logo choice, color pallet, imagery and typography. These visual elements, among many others, are used to curate how a brand is...
The Difference Between PR, Marketing and Advertising—And Why It Matters
The words public relations (PR), advertising and marketing are often grouped together—used synonymously by individuals both inside and outside of the broader communications industry. However, PR, marketing and advertising refer to vastly different practices, each of...