I recently read an article by Phil Mershon in Social Media Examiner that highlighted five ways to use market research intelligence on how consumers behave on social media networks. Although the article is focused more on the consumer side of things, he brings out some points that us in the B-to-B world should take notice of.
Here are some highlights:
- Know where your customers spend their time – Over 21% of internet users spent their time on social networking sites. Do you know where your customers and prospects are spending their time? One way is to ask your current customer base where they find meaningful content.
- Develop content that is relevant to your reader – Content is king and if you want to stand out in the crowd, you need to become a good source for not only product info, but for industry issues. Remember, content isn’t about you but how you can help your customer or prospect.
- Take video seriously – Next to Google, YouTube is the most searched site. Video views have increased 43% and currently over 100 million videos are viewed daily. What are you doing to tell your story and points of differentiation?
- Consider the role of Mobile – 8% of all internet traffic comes from mobile devices. Make sure your website is mobile friendly and that content is easy to consume and respond to.
Using key words and investigating sources on the internet, you can find places where your customers and prospects are spending time. Get there and start engaging them.
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