Critical Tactics to Consider When Sending Out E-mails

E-mails are still a good “go to” strategy whether you’re a B-to-B or B-to-C marketer. When going after the professional tradesmen or contractor, we have found that timing is probably one of the most critical components to a successful campaign.

We have found that the time of day is usually a key factor in the open rate. We usually either have them sent at 6-7 in the morning or after 5 as these are the times contractors usually have time to spend on their e-mails.

Silverpop‘s recent poll ranked tactics that both groups thought to be important.

E-Mail Marketing Tactics that Work Well According to B2C and B2B  Marketers Worldwide, March 2010 (% of respondents)

B-to-B marketers were highly focused on moving prospects through the sales pipeline, while B-to-C respondents were looking to increase customer loyalty.

Leading Marketing Goals in 2010 According to B2C and B2B Marketers  Worldwide  (% of respondents)

What are some of the tactics that you find get better results?

Other posts you might find interesting:

Will E-mail Be Replaced by Social Media?

E-mail and Social Media are Tools B-to-B Marketers Plan on Using More of in 2010

E-mail Marketing for Industrial Markets: Common Mistakes to Avoid

E-mail: Still an Effective Method to Reach the Professional Tradesmen

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  1. Steve Hartkopf

    John, good info. Thanks!

    Year’s ago, when I was at Square D Company and email was still relatively new, we found that well before normal business hours and then after normal business hours was, indeed, the best times to reach contractors. Looks like it hasn’t changed.


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