Critical Tactics to Consider When Sending Out E-mails

by | May 27, 2010

E-mails are still a good “go to” strategy whether you’re a B-to-B or B-to-C marketer. When going after the professional tradesmen or contractor, we have found that timing is probably one of the most critical components to a successful campaign.

We have found that the time of day is usually a key factor in the open rate. We usually either have them sent at 6-7 in the morning or after 5 as these are the times contractors usually have time to spend on their e-mails.

Silverpop‘s recent poll ranked tactics that both groups thought to be important.

E-Mail Marketing Tactics that Work Well According to B2C and B2B  Marketers Worldwide, March 2010 (% of respondents)

B-to-B marketers were highly focused on moving prospects through the sales pipeline, while B-to-C respondents were looking to increase customer loyalty.

Leading Marketing Goals in 2010 According to B2C and B2B Marketers  Worldwide  (% of respondents)

What are some of the tactics that you find get better results?

Other posts you might find interesting:

Will E-mail Be Replaced by Social Media?

E-mail and Social Media are Tools B-to-B Marketers Plan on Using More of in 2010

E-mail Marketing for Industrial Markets: Common Mistakes to Avoid

E-mail: Still an Effective Method to Reach the Professional Tradesmen

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