When looking at what marketing tools to use, you have to look at your target and find out how they like to receive info. For the contractor that’s on the go, e-mail is still a viable option especially for the over-30 crowd. For the under-30 crowd, texting was the preferred method.
In a recent survey by eMarketer.com, they found 70% would rather talk to their friends and family via e-mail as opposed to social sites.
ExactTarget’s “2009 Channel Preference Study” also found e-mail on top, with 57% of U.S. Internet users preferring it for written communications versus 24% for texting and just 10% for social.
Texting was preferred by almost half of the respondents.
So, the bottom line is, don’t give up on a tool that has become part of our daily lives.
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