E-mail Marketing: Is It Still a Viable Way to Reach the Professional Tradesman?

When looking at what marketing tools to use, you have to look at your target and find out how they like to receive info. For the contractor that’s on the go, e-mail is still a viable option especially for the over-30 crowd. For the under-30 crowd, texting was the preferred method.

In a recent survey by eMarketer.com, they found 70% would rather talk to their friends and family via e-mail as opposed to social sites.

US E-Mail Users Who Prefer E-Mail vs. Social Networks for Online  Communication with Friends and Family, January 2010 (% of respondents)

ExactTarget’s “2009 Channel Preference Study”¬†also found e-mail on top, with 57% of U.S. Internet users preferring it for written communications versus 24% for¬†texting and just 10% for social.

Texting was preferred by almost half of the respondents.

US E-Mail Users Who Prefer E-Mail vs. Text Messaging for Online  Communication with Friends and Family, January 2010 (% of respondents)

So, the bottom line is, don’t give up on a tool that has become part of our daily lives.

Other posts you might find interesting:

Will E-mail Be Replaced By Social Media?

E-mail and Social Media are Tools B-to-B Marketers Plan on Using More of in 2010

E-mail Marketing for Industrial Markets: Common Mistakes to Avoid

E-mail: Still an Effective Method to Reach the Professional Tradesmen

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