B-to-B Marketers: Analytics Key To Your Internet Success

With more B-to-B marketers jumping on the social media bandwagon, some are so focused on the content that they sometimes ignore the metrics to see if what they are writing is being read, and more importantly, acted upon. Analytics are a crucial component to successfully generating traffic to your blog,Web site and inbound new business leads. But for many manufacturers, best practices for using analytics isn’t understood at all.

The tools are available and be sure to use them. A good resource is the Interactive Advertising Bureau (IAB). Their IAB SmartBrief is one of the daily e-mail newsletters that I receive. It always has helpful information, “what you need to know,” about analytic practices, trends and research pertinent to your company.

Here’s a sampling of some of the latest articles from IAB Smart Brief newsletter:

Click Here to sign up for the IAB SmartBrief.


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