6 Practical Ways to Use Twitter For Your Business

by | Aug 19, 2009

A lot of B-to-B marketers still find it hard to understand practical ways to use this marketing tool. Twitter can be used as a marketing tool to build your brand, build credibility by sharing your expertise and grow your network. Twitter is my number-one source for views to my posts. Here are a few ways you can capitalize on this powerful tool:

  • Establish yourself as an expert in your field by authoring your thoughts on an industry topic, sharing tips and links to articles posted elsewhere.
  • Grow your network by joining industry groups or forums
  • Participate in Twit chats as they relate to your industry or expertise
  • Use Twitter search to find out about competitors, trends or what people are saying about you
  • Give -Get referrals
  • Add your Twitter ID to all correspondence whether it’s your e-mail, business cards or even your sales material down near the corporate signature.

These are only a few ways. I recently read a post by Meryl Evans, 62 Ways to Use Twitter for Business, that you might find interesting.

Here are a few other posts you might find interesting:

5 ways to find prospects on Twitter

5 ways to use Twitter as a tool to reach the professional tradesman

use Twitter as a PR tool to help build long term relationships


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