Podcast: Tips on How to be a More Effective Salesperson

Today we’re talking with Alan Sipe to get some insights about selling in the Industrial/Commercial fields, especially to distributors and the big box chains. Alan is President of Toolbox Sales and Consulting and has over 40 years of experience including Sr. VP of Sales and Marketing for Klein Tools and President of KNIPEX Tools. His insights in selling through various distribution channels and professional contractors are invaluable. Visit, Toolbox Sales and Consulting for more information and to contact Alan. Enjoy.read more >

Podcast: “What Makes a Qualified Lead a Qualified Lead?”

Today we’re talking with Russ Hill, Founder and CEO of Ultimate Lead Systems. Russ has 3 decades of experience helping companies with their B2B sales lead management and CRM programs. Sales leads are the lifeblood of new business development. As important as leads are, it is still common to hear reps complain that “the leads I get are unqualified.” People have different views on the subject of lead handling, qualification and follow-up. Listen to what Russ has to say.read more >

Podcast: Home Improvement Contractors Insights on Their Interaction with Manufacturers

Today we’re talking with Angelo Ferrante Jr., owner of A&F Home Improvements. Angelo has 39 years of experience in the home improvement business. He shares with us his thoughts on what would make a better relationship between contractors and manufacturers.read more >

PODCAST: The Importance of Training Programs for Distributors

Today we are speaking with Kevin Higginbotham the CEO of the Evergreen Marketing Group. Evergreen has always been a leader in product training since its inception and Kevin gives us some insights into what their group is doing to advance professional training using a multi-dimensional approach.read more >

Podcast: Why There’s Room for Pro Contractor Rentals

Today we’re talking with Rick Monogue, the publisher of a new magazine scheduled to launch in January of 2014 called Pro Contractor Rentals. We’ll find out why he thinks there’s room in an already crowded market for another print book. I think you’ll find some of his comments interesting. www.procontractorrentals.com read more >

Podcast: SEO in Manufacturing – 3 Things You Need to be Doing

I recently caught up with Sage Lewis, president of SageRock, a digital marketing agency that’s one of our strategic partners, to talk about the importance of SEO especially in the manufacturing sector. Sage gives us some good tips and references to use.read more >

Podcast: Challenges Manufacturers Face with Government Regulations

Today we’ll be interviewing Rob Kiener, Director of Government Affairs, and Miles Free, Director of Research and Technology from PMPA (Precision Machined Products Association). Their members are mostly small- to medium-sized privately held machine shops, and I believe they represent the challenges faced by other manufacturers as well.read more >

Podcast: Manufacturers and Distributors – What Are You Doing to Stay Relevant? New Rules of Engagement

Staying relevant to customers today has become much more complex. Traditional marketing and customer service, based on transactions, isn’t enough anymore. Customers want to pay less for faster, better service. The new rules focus on content, commerce and community building, integrating online platforms with traditional marketing methods.read more >