Marketing can be a dirty business
And that’s exactly what we like about it. We are a manufacturing marketing agency that serves companies that target professional tradesmen in the construction, industrial and MRO markets. People who work with their hands. Plumbers. Electricians. Machinists. To understand what motivates these guys, we go to the places where they work. Onto the construction sites. And into the factories. We ask them questions. Listen to their challenges. And, we actually use the tools and equipment they use. That means rolling up our sleeves. Digging into their businesses. And yes, even getting our own hands dirty.
We call our specialty B2T marketing or Business-To-Tradesman. At Sonnhalter, a manufacturing marketing agency, we know the manufacturers that sell to tradesmen. We know their businesses. Their distribution channels. And the media they use to deliver their messages.
The combination of hands-on experience and knowledge of the industry sets us apart from other marketing firms. That’s why our clients consider us an extension of their marketing departments. And in some cases, we are their marketing departments. It’s also why we have such long-term relationships with our clients.
The Bottom Line
The bottom line is never losing sight of the main goals: to increase sales…and to grow businesses. We’ve been successfully doing both for the B2T market for more than 30 years. And we’ve never, ever been afraid to get our hands dirty doing so.