How to Repurpose Content for Contractors

By John Sonnhalter, Rainmaker Journeyman, Sonnhalter

For those of you who might be looking for ways to generate more awareness and conversations, generating new content may not be your only option. It makes sense to use other social media outlets as a way to get your existing messages out.

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To achieve higher reader engagement you need to know your audience, their habits and pain points. Different social media outlets reach people differently. So whether you’re looking to repurpose existing data or convert outdated info, consider delivering them in smaller bite size pieces using alternative avenues.

I recently read an article in Social Media Examiner, 19 Tools to Create Social Media Content. The article shows you ways to repackage existing material and use other social media outlets to get the message out. They outline several ways and give examples of tools to use.

Here are some highlights that I think manufacturers could use in reaching the professional tradesman:

  • Convert long form content into slides. Use existing presentations and break them up into smaller groups. You can use them as PowerPoint presentations or there are programs that will convert to Flash.
  • Present your business via video. Tell your story, not the corporate one, but the one that talks about ways to come up with solutions to help contractors do their jobs better.
  • Use Infographics. They are 30 times more likely to be read than pure text. Folks like visuals and are more likely to share.
  • Use Podcasts to share your voice. Podcasts are one of the fastest growing mediums for social media and it comes as no surprise. Interview contractors and talk about the newest technologies. I’m sure you can come up with a multitude of topics to cover.

 

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