By Matt Sonnhalter, Vision Architect at Sonnhalter
One issue that concerns all of us who are selling to the professional tradesman is that there is and will be a shortage of qualified tradesman in the future as the 50-plus segment of the market is on the verge of retirement.
We represent lots of manufacturers who realize this and want to do something to spur interest in and obviously get their brands in the hands of future users.
Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, released a database which includes virtually every Vocational education and technical program in the United States. The database, which includes more than 2,000 programs, contains useful and easy-to-read information about each program, including addresses, phone numbers, websites and more.
The database serves as a tool for companies in the trade markets who wish to implement more grassroots campaigns to recruit the next generation of professional tradesmen. With details about each individual program within a technical center, marketing toward students within a specific skill set is easy and convenient. The database is available for download and is designed to be sortable and searchable for a variety of fields, including program type, degree type and other important information.
You can sign up to download a copy here.