8 Practical Uses for Livestreaming

By Rachel Kerstetter, PR Architect at Sonnhalter

Periscope, Meerkat, Hangouts, YouTube Live, etc. are all names that are appearing more and more in social media marketing news. Many in the B2T (and B2B) space may not even be familiar with those names, or have heard them and wonder what they are.

At the end of the day all of these apps and services do basically the same thing: Live video streaming.

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The concept of livestream is by no means new, we’ve been doing live webinar and video conferences for years. The transition of livestreaming from desktop to mobile for more than just FaceTime and Skype is what’s making these services newsworthy.

Here are a few applications where live video streaming can be beneficial to your business:

1. Webinars

2. Meetings (for shareholders, employees, partners, etc.)

3. Large public announcements (product launches and large announcements)

4. Presentations

5. Virtual press conferences

6. Conferences

7. Live Q&A sessions

8. Focus groups

Obviously many of these applications are cross-functional. Livestreaming can be an effective way to get everyone in one place in a business or industry that can be geographically scattered.

The service you select for livestreaming depends on your needs and capabilities, including:

  • Your audience size
  • Equipment
  • Mobile device capabilities
  • Public vs. closed audience
  • Interactivity needs
  • Recording needs

I personally recommend recording anything you stream live, even if it’s a closed meeting. Keep a library of your videos for your own records, to share with anyone who missed the event, for later promotion on YouTube or Vimeo, to provide as a resource and for reference for various content development needs.

If you’re hosting webinars, services such as GoTo Webinar, WebEx and others are probably still the best option as they are primarily for screen sharing of presentations. For live Q&A events or virtual press conferences, Hangouts and YouTube live may be best, but apps like Meerkat and Periscope also work. Meerkat and Periscope can be great options for streaming presentations via mobile devices at an offsite location.

Regardless of the service you use to live stream, here are a few tips for an improved experience for your audience:

  • Make sure audio is clear
  • Keep the video device stable
  • Start streaming before the event officially starts and end after the event ends
  • Incorporate your livestream into your social media promotion
  • Make sure users can easily access the stream
  • Record for future use

Do you have experience with livestreaming? What tips would you share?

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