Manufacturers: What are you doing to improve the customer experience?

Today more than ever, customers are expecting, and in some cases demanding, a better customer experience. These types of experiences have to start in the C suite and trickle down. The customer service department may be on the front line, but they can only mirror what management has in mind.

Do your top-level folks really understand the needs of your customers? If not, they certainly can’t help formulate or lead an initiative for a great customer experience if they don’t know what that is! I was surprised from a recent article in eMarketer that showed over 33% of senior managers weren’t aligned with the customer experience.

I think we can all agree that everyone needs to be on board to truly make the customer experience meaningful and real. For any of you who have flown Southwest or shopped in an Apple store, you know what I mean about customer service. The culture starts at the top and both of those brands know that other choices exist for their product and services.

The two takeaways I’d like to leave you with are:

  1. Listen to your customers – Find out what they want and how they want to get it.
  2. Under promise and over deliver – give them more than they ask for and make the mundane a memorable experience.

If you liked this post, you might want to read:

Customer service: What are you doing to retain customers?

Customer service: Is your company obsessed with it?

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