Tradesmen have specific issues relating to their business and are looking for ways to improve and stay on top of their game.
As a blogger who is targeting this market, one my objectives is for them to return often to my blog as a source of information they can use. Here are a couple of ways you can keep your blog audience coming back for more:
- Focus your content. That means every post you make must answer the (WIIFM) What’s In It For Me question. Tradesmen want answers to questions on how to do something better, quicker, solve a problem or give tips on making their working life easier. Engage them with questions and encourage feedback.
- Become an expert. If you stay focused on your market and messaging, you will fast become a trusted reliable source for that type of industry. People will bookmark you or put you on RSS so they can easily get your next nugget of info.
Your key objective is to get a loyal folowing of your target audience. To do that, they need to feel like they know, like and trust you. What’s nice about social media is that your prospective audience is searching out for you as much as you for them. The key is connecting and continuing a dialog. This will ultimately result in sales.