By John Sonnhalter, Rainmaker Journeyman, Sonnhalter
I think we all can agree that content marketing is playing a vital role in everyone’s overall marketing plans. Everyone wants lead generation and engagement, and to get both, you have to provide good content!
Many manufacturers focus more on their brand than trying to help solve their customers’ problems. Don’t focus on selling. Focus on solving. And more is not better. Give them good content not a lot of content.