Do You Have a Plan for Your Social Media?
What’s your social media plan – Ready, Fire, Aim?
Most businesses’ social media plans fail because there isn’t a plan. Starting a Facebook account or blog with no plan on how they will react, not only with each other but with the rest of your marketing plan, is a disaster waiting to happen.
I read a good article by Jim Belosic on Social Media Examiner that outlines some pretty straightforward tips for your social media efforts to be successful. Here are some highlights:
- Make a commitment – establishing yourself and your company doesn’t happen overnight. You need to make a commitment of time, energy and resources to ensure its success.
- Find your best fit – go where your customers or potentials are. It could be Facebook or LinkedIn. Search for your business on sites like Yelp to see where you are mentioned.
- Create expert content – don’t promote yourself; promote conversations about issues that affect your followers. This will help engage and position you as a thought leader which is one of your main objectives.
- Delegate tasks – as you grow your social presence, don’t get overwhelmed. Get help and recruit more team members. You don’t have to do it alone, but should manage others efforts.
Do you have a plan? Can you add to this list?