Small Businesses Have Social Media Marketing Advantage

I’ve always said that I believe small businesses have the advantage in social media. Two of the most important reasons are that small business owners are passionate about what they do and can react quicker than larger corporations when responding to something online. That’s the beauty of social media—its success is based on building relationships. The reader doesn’t care if you are from a big corporation or an entrepreneur as long as they get good info.

I recently read a post on on social media marketing to small businesses, that documented some of my beliefs. The report that surveyed over 1700 people showed that the way decision makers react and use social media varies from B-to-C and B-to-B companies. You can gain some good insights into the evolution of business social media usages by looking  across  industries to see the different levels of involvement.

A free download of the 40 page report is available, “Engaging Small Business Decision Makers Through Social Media.”

Here are some highlights:

  • Smaller businesses (under 9 employees) aren’t engaged in Social Media in any meaningful way.
  • Industry type has a major impact on the number of social media resources used for businesses.
  • Most popular social media resources for small businesses are webinars, podcasts, user reviews of product or services, and profiles of LinkedIn, Facebook, Twitter.
  • Speed and Convenience are two main reasons for using social media.

With the great growth rate of social media in general, can you imagine if all the small businesses started to embrace the technology what would happen? Most small businesses I come in contact with are contractors, and while some have started to embrace social, many either don’t understand it or don’t see the benefit in how it can help their business.

What kind of small business stories can you share on social media successes?


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