Are You Maximizing Your B-to-B Blog?
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter
If you’re a manufacturer and you don’t have a blog, you should. Why? Because 4 out of 5 B-to-B marketers use blogs. B-to-B blogs aren’t new, but manufacturers are finding out that they are a good way of setting themselves apart from the competition, and according to the Content Marketing Institute, over 50% of marketers expect blogs to be critical in 2017.
Challenges of B-to-B Blogs
Even though marketers expect blogs to be critical in the coming year, most B-to-B bloggers have some challenges … here are 3 of them: (more…)