We’re taking a poll to see how B-to-B marketers are currently tracking leads (all kinds). It’s a short survey (7 questions), and if you want to get a copy of the results, there’s a place for your e-mail at the end of the survey; we’ll be happy to share the results.
To take the survey click here.
Share with your business associates. The more info we gather, the more meaningful the results.
Everybody is talking about it, but few are actually doing it, according to a new report out by Geoff Ramsey, CEO of eMarketer.com. According to a worldwide survey, only 16% measure their return on social media initiatives.
Main reasons given by marketers is that they think measuring is too difficult or there are too many options available.
What is interesting is that those who take the time to develop their social media strategies and tie them to bottom line results stand to gain significant competitive advantage.
You can download the report here. It’s worth the read and as always, eMarketer.com has done a good job developing these guidelines.
According to new research from Sysomos, 92.4% of all retweets happen within the first hour. If you’re looking to be retweeted and nobody picks you up in the first hour, chances are slim to none that it will happen.
TIMING is crucial when sending out tweets. Jay Baer recently wrote a post, 6 Timely Tips for Twitter Success, where he outlines ways you can increase your odds. Here are some highlights:
Twitter is a great tool, but you need to do some homework to insure you’re getting the most out of it.
We focus so much time and effort on making the sale that we sometimes forget about customer service if someone has a question or problem. Don’t let your customer service department be the weak link in the chain.
Most customers are repeat buyers, so you need to keep them happy. With the advent of social media, there are more ways that an unhappy customer can let the world know about a bad experience with your company. Here are a few things you can do:
You work so hard for the sale, let’s not forget about the next one. It’s a whole lot easier selling something to an existing customer than it is trying to get a new one.
I thought I’d share with you 5 of my favorite posts from the last quarter. It’s obvious to me that they coincide with what you, the readers, are saying.
Have You Got a Social Media Policy?
7 Tips to Use Twitter to Generate Traffic and Leads
What’s Your Company Value Proposition?
Manufacturers: 5 Tips to Make the Most out of an Open House or Counter Days
6 Tips When Talking to the Media
Everyone knows that a picture is worth a 1,000 words. Can you imagine what a video is worth? Online video is growing at very fast pace (more than 24 hours worth of video is being uploaded every minute to YouTube). There were over 30 BILLION views over the past year. YouTube is only second to Google when it comes to search.
In other words, you need to seriously consider video as part of your overall marketing strategy especially.Viral videos are affordable to make and are one of the most effective tools you can use. Contractors and tradesmen want to see how things work. What makes your widget better than your competitors. Better yet, wouldn’t it be nice to have a customer say or show how great your product is. They are also great tools for training both sales and distributors. Here’s an example of a product demo from Arbortech that has helped them gain interest and decrease the selling cycle.
Plus, YouTube has metrics attached to it where you can see how many views, country of origin, where links are coming from and audience profile info.
Your website is also a great place to promote them as well or use Quick Response codes to push people from ads or packaging to more info. The key is, if you’re a manufacturer, don’t overlook videos as a viable marketing tool.