by tradesmeninsights | Apr 6, 2020 | Trades, Tradesmen Insights
By Matt Sonnhalter, Vision Architect, Sonnhalter
Over the past few weeks, the COVID-19 Coronavirus pandemic has presented an unprecedented set of challenges to not only our country’s workforce, but nearly all facets of our daily lives. While millions of Americans are being advised to work remotely or self-quarantine, our professional tradesmen are still reporting for work each day to keep the lights on and the water running. While this pandemic has brought on stress and uncertainty for many, Sonnhalter wanted to shine a light on some of the ways that those working in the trades continue to persevere, with some even finding new opportunities to succeed during this crisis.
Toilet Woes Still Require Plumbing Pros
With the well-documented toilet paper shortages across the country, people have resorted to using toilet paper alternatives that can wreak havoc on your plumbing, from napkins to shredded t-shirts. While those at home see these incidents as misfortunes, the recent increase of flushing improper items has provided an unexpected increase in business for some plumbers, like Michael Williams of Just Drains LLC in Philadelphia. “This is going to turn out fantastically for the drain cleaning industry,” he asserts. “People are flushing lots of things down the drain that should not go there – wipes, tissues, paper towels.”
Utility Company Workers are Redefining “Work from Home”
With hospitals filling up, people filing to the supermarkets to stock up and many telecommuting from their homes, it is unthinkable how much worse the crisis would be without power or natural gas. But in order to maintain operations, utility companies in New York and Florida have taken a new approach to both keep utilities running and abide social distancing guidelines by sequestering employees in offices, power stations and control rooms. According to the article, employees for these utility companies are trading off week-long shifts living in RVs and trailers at the company’s facilities in order to maintain power and natural gas services to thousands of customers.
Architecture Firm Uses 3D Printers to Make PPE Face Shields for Healthcare Workers
Some of the biggest heroes in our country’s response to this crisis have been the healthcare workers on the frontlines, and it has been encouraging to see companies using their resources and technology to help provide essential safety equipment. For example, HMC Architects is using 3D printers to manufacture PPE face shields and making them available to hospitals and clinics in its communities. The face shields are produced remotely by HMC employees, who are able to produce about 35 face shields per day from their homes.
National Association of Home Builders Provides Key Tips for Jobsite Safety
As construction jobs move forward, there is significant need for information that employers and workers can use to help reduce the risk of exposure to COVID-19. The National Association of Home Builders (NAHB) published guidance for construction employers, employees, contractors and companies conducting work on construction job sites on a number of topics such as coronavirus exposure prevention, preparedness and response. These documents describe, “how to prevent worker exposure to coronavirus, protective measures to be taken on the jobsite, personal protective equipment and work practice controls to be used, cleaning and disinfecting procedures, and OSHA guidance on what to do if a worker becomes sick, including recordkeeping requirements.”
HVAC Technicians Implement “Contact-Free” Protocol to Keep Employees and Customers Safe
For necessary HVAC service jobs, some companies are offering “contact-free” protocol to help mitigate the spread of the virus. Technicians for these companies will call before heading to the job site, as well as calling when they arrive at the door. Technicians are also advised to maintain a six-foot distance from the customer at all times, wear masks and protective gloves and even offer video chat consultation if extra precautions are necessary.
We are living in a time where it feels like the situation is changing by the day, but one thing that remains constant is the courage and fortitude of the professional tradesmen and their ability to find new ways to providing all of their essential services. Know of any other innovative ways professional tradesmen are getting the job done during the pandemic? Email us at [email protected].
by tradesmeninsights | Mar 26, 2020 | Trades
by Relena Jane, guest columnist
Article exclusively written for Tradesmen Insights
The rise of machinery and automation has been a constant thorn in the side of engineers, machine operatives and even farmers for many years.
As far back as the 1700s workers were revolting against the onset of technology. English textile workers rallied against the development and implementation of new machinery. They were known as the Luddites, a term that became synonymous with people who opposed technological advances.
It might have taken a couple of centuries, but increased understanding of technology is leading to more automation and AI involvement in our working processes than ever before. Slowly, but surely, machines have taken over from human beings. Think about your supermarket experience and the self-service checkout, or booking cinema tickets using your computer, collecting them from a machine on arrival.
Source: Pexels
Nowadays, algorithms are being used to mark essays in certain parts of the world, something that seemed impossible a decade or two ago. People are being used less and less in all forms of business, customer service and engineering. Will our dependable tradesmen, the plumbers and joiners of this world, be safe from the rise of automation?
To answer we have to understand how quickly technology is advancing. Manufacturing is one industry that has been hugely affected. Operatives have become scarcer on production lines, even when dealing with intricate assembly and manufacture of parts such as computer chips. Soon enough, AI will start disrupting this industry for the better, making processes much more efficient and quicker. The complexity of circuit board parts to create new machinery will be no more, and will lead to completely eradicating the need for human intervention. Thus, some areas will always need reactive operatives, but in far fewer numbers than before. (more…)
by tradesmeninsights | Mar 18, 2020 | Public Relations, Uncategorized
By Matt Sonnhalter, Vision Architect, Sonnhalter
As we’ve learned from the fallout regarding the coronavirus disease (COVID-19), this is a very unsettling time for businesses, and it has created many challenges for manufacturers, as well as their team members and customers. It’s important during times of crisis, such as we are experiencing, to maintain a calm, collected brand voice and keep the channels of communication open with customers, team members and stakeholders.
Here are five tips for effective communications during the COVID-19 crisis:
Form a Communications Leadership Team
Have representatives from every aspect of your business—C-suite, Marketing, HR, Operations, Sales, Legal, etc. so that you receive input on the different perspectives of how the crisis is affecting the individual departments and their functions. This team can vary in size based on the size of your company and should include a chain of command. From this team, appoint one or two official spokespersons that will be the only ones providing information on behalf of the organization. (more…)
by tradesmeninsights | Mar 13, 2020 | Public Relations, Tradesmen Insights
The recent coronavirus pandemic reminds us that at any given time, organizations, communities, states and even countries can be faced with a crisis that requires effective communications with a strategic plan. Today seemed like a good time to dust off a past guest blog post from Nancy Valent of NMV Strategies on crisis communication.
Your phone rings.
It’s a CNN reporter wanting to know why your facility had an explosion, which injured five of your employees.
What is your response?
Probably the first reaction you have is to say: “No comment.” It seems harmless and a good safety net to buy you some time. In reality, your “no comment” starts a snowball reaction of assumptions that you are trying to hide something or go on the defensive.
Spokespeople who use this phrase are subliminally communicating that they are not being proactive or stepping out to really tell the truth. This type of response drives both consumers and business clients away and starts to degrade your brand and corporate identity faster than just saying in a very truthful tone: “I will get back to you in an hour with the facts and information, which I can confirm.”
Too many large, medium and even small manufacturing businesses operate under the philosophy that a company crisis will never happen to them. But, if it does it won’t get media attention and somehow they will ultimately handle it. If you research any of the past company crises that get national attention and talk to the manufacturing operations people who have lived through it, they will tell you everyone should be prepared for the sudden and the smoldering crisis…it can happen to you. (more…)
by tradesmeninsights | Mar 6, 2020 | Manufacturing, Marketing Trends, Tradesmen Insights
A recent study published by The Content Marketing Institute identifies issues that manufacturing content marketers are facing. The B-to-B sector has always been known to be slightly behind the curve when compared to consumer goods, but the manufacturing side is even farther behind. The good news is that this sector is willing to try things, and this study shows that they are now identifying things that work and are focusing on improving them.
One thing that definitely needs improving: too many manufacturing organizations are still talking about themselves instead of prioritizing their audience’s informational needs. While 51% of manufacturers regularly prioritize audience information needs, this number is quite a bit lower than the 73% of B2B North America content marketers who do.
So, how can manufacturing marketers reverse this? (more…)
by tradesmeninsights | Feb 28, 2020 | Industry Articles, Tradesmen Insights
This post originally appeared on INSIGHT2PROFIT.com.
Several years ago, an Ohio-based specialty metal business made the decision not to charge for freight costs, even though their products were extremely heavy. The rationale? None of their competitors were charging, so they couldn’t either.
In reality, this company was No. 1 in the industry, so all those competitors were actually just following their lead. When the company realized what was going on, it had the opportunity to change the policy for its entire industry.
And so it did—collecting more than $1 million in additional revenues.
Smart companies know pricing strategy isn’t just about the price on the invoice. To have an immediate impact on your bottom line without formally raising prices, here are three areas to tackle first.
1. Freight Costs
If you’ve been operating for decades, your freight policies have probably been in place just as long. Maybe you don’t charge for freight at all, or fees are the same across all territories—or you charge the same as you did 50 years ago even though shipping rates have risen dramatically.
To start, ask yourself: (more…)
