by Sonnhalter | Oct 9, 2012 | News, Press Release
BEREA, Ohio – October 2012 – The Viega ProPress® for stainless product launch received a B2 Award of Excellence from the Business Marketing Association in the Multi-Channel Lead Generation category.
The B2 Awards are an international business-to-business marketing and communications contest that recognizes excellence among top agencies and corporate marketers. Sonnhalter, a communication firm marketing to the professional tradesman in the construction, industrial and MRO markets, enters award-worthy work, such as the Viega ProPress for stainless product launch, in marketing communication contests.
Viega ProPress for stainless steel is a pipe-joining system that uses press fittings to make air- and water-tight connections in the piping. The system is comprised of stainless steel pipe, valves and fittings in sizes up to 4 inches and makes secure connections in as few as seven seconds compared to more than an hour for some traditional pipe joining methods. For the product launch, Sonnhalter and Viega created a plan for promoting the system as the future in pipe joining and developed several elements including print and electronic communication in trade publications, brochures, direct mail, a micro site and a comprehensive public relations plan.
“We were thrilled to receive the B2 Award of Excellence,” said Adina Barnes, director of market intelligence for Viega. “We’re proud to be recognized amongst the ranks of so many excellent campaigns.”
“We enjoyed working on this campaign,” said Matt Sonnhalter, vision architect at Sonnhalter. “Not only was it a fun project, the results of the product launch proved that it was award-winning caliber.”
A panel of senior-level marketers judged more than 800 entries for the 2012 B2 Awards and selected the Viega ProPress for stainless product launch to receive an Award of Excellence.
About Viega
Founded in 1899, Viega manufactures and distributes the highest quality plumbing, heating and pipe joining products in the world. With innovative systems like copper and stainless ProPress®, ProRadiant™ and PureFlow®, Viega is the global leader in residential, commercial and industrial piping applications. www.viega.com
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010, 2011 and 2012, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
About The B2 Awards
The Business Marketing Association’s B2 Awards recognize the work business marketers and agencies do to engage employees, sales forces, channel partners, government and consumers. Each year, hundreds of entries are judged by a panel of senior corporate marketers and B2B agency executives on the successful balance of style and results.
by Sonnhalter | Mar 21, 2012 | News, Press Release
Sonnhalter Releases Podcast About the State of the Construction Industry
BEREA, Ohio – February 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released a podcast interview with Georgia Foley of the Specialty Tools and Fasteners Distributors Association (STAFDA) about the state of the construction industry.
The podcast interview with Foley, who is the executive director of STAFDA, gives a brief overview of the construction industry in 2011 and the industry’s outlook after the first major industry show of the year, World of Concrete.
“The construction industry certainly continues to have its challenges as it moves into 2012,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. “This podcast gives some valuable insight into where construction was last year and where the industry experts see it going in the year ahead.”
“Made in the USA has become increasingly important. Americans are paying attention to the country of origin and are making an effort to avoid products from other countries,” said Foley. “Manufacturing is improving and profits are up, but finding qualified employees is a problem for many.”
The podcast is available here (http://tradesmeninsights.files.wordpress.com/2012/02/foley.mp3).
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
About STAFDA
The Specialty Tools and Fasteners Distributors Association (STAFDA) was founded in 1976 and has approximately 2,500 member companies. STAFDA holds an annual convention each November for members to convene and take part in educational programs, seminars and a trade show that is well attended by leading manufacturers, distributors and representatives within the industry. For more information about STAFDA, visit www.stafda.org.
by Sonnhalter | Mar 19, 2012 | News, Press Release
Sonnhalter Releases Podcast About the Importance of Online Training
BEREA, Ohio – March 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released the podcast, “The Importance of Online Training.”
The podcast is an interview with Lisa Bordeaux from BlueVolt, an online learning management system that enables companies to train, track, and reward learning; about how manufacturers and distributors use online training and the different learning methods that it offers.
“This podcast offers valuable insights about online training,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. “Everyone is looking for return on investments and Lisa shares how training can offer valuable returns.”
“Training, in our customers’ experience, is one of the most significant things you can do for the bottom line,” said Bordeaux. “And when we look at the data and the impact on sales, we’re consistently hearing companies tell us that they’re seeing anywhere between a 17 and 31 percent incremental increase in sales.”
The podcast is available here. [sonnhalter.com/tradesman-insights/podcasts/]
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
About BlueVolt (www.BlueVolt.com)
Portland, Oregon-based BlueVolt connects and advances participants in industries through its leading online Learning + Marketing Platform, its comprehensive, quality learning catalog, and its talented professional services team. Platform participants include manufacturers, associations, distributors, contractors, and skilled professionals in the electrical, plumbing, flooring, welding, and HVAC industries. The Platform enables online training and learning experiences including social/collaborative, blended, on-demand and live multi-camera webcast with enterprise-level functionality and performance. BlueVolt’s unique approach to training encourages learning with its proven reward program that is valuable to both content consumers and content sponsors. As of May 2010, BlueVolt delivered over 675,890 courses to over 86,000 registered users.
by Sonnhalter | Feb 1, 2012 | News, Press Release
Sonnhalter Receives 2011 Silver Davey Award for Insider’s Guide Trade Show Initiative
BEREA, Ohio – February 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a Silver Davey Award in the Seventh Annual International Davey Awards competition for 2011. Sonnhalter received the award in the Promotional – Specialty Item category for its Insider’s Guides trade show initiative.
The Davey Awards honor the finest creative work from small firms, agencies and companies worldwide. The Davey Awards are named after King David who defeated the giant Goliath with a big idea and a little rock. The story resembles what small firms do each year by deriving strength from big ideas instead of big budgets.
Sonnhalter developed the Insider’s Guides initiative to improve the trade show experience for the exhibitor by offering a guide to the trade show host city. The Insider’s Guides list area restaurants, bars, transportation, entertainment and sightseeing opportunities that were recommended by “insiders” as the places where the locals go. The guides included in the Davey Awards entry were for trade shows in Chicago, Las Vegas, Boston and Phoenix.
The cities featured in the Insider’s Guides were selected based on the industry trade shows that the agency attends within its clients’ markets. Materials within the Insider’s Guides initiative, and Davey Award entry, included printed and electronic versions of the guides, quick reference Insider’s Guide cards, trade publication cover wraps and “Sonnhalter Sacks” with refreshment and entertainment items for trade show exhibitors.
“The Insider’s Guides are Sonnhalter’s way of helping exhibitors find a great place to eat in an unfamiliar city,” said Matt Sonnhalter, vision architect at Sonnhalter.
Sonnhalter continues to offer Insider’s Guides for trade show cities. The firm recently released the Insider’s Guide to San Antonio, the host city for the November 2011 STAFDA Convention. The San Antonio guide is available on Sonnhalter’s website along with the other Insider’s Guides:
Add One: Sonnhalter Receives 2011 Silver Davey Award for Insider’s Guide Trade Show Initiative
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
About The Davey Awards
The Davey Awards honors the “Davids” of creativity, the smaller agencies, companies, or organizations with annual billings or revenues below certain levels. Each year, The Davey Awards honors winners who derive their strength from big ideas, rather than big budgets.
The Davey Awards is judged by the International Academy of the Visual Arts, an invitation-only organization consisting of top-tier media, advertising and marketing professionals from the world’s leading organizations and firms. For more information about the Davey Awards, visit www.daveyawards.com.
by Sonnhalter | Jan 20, 2012 | News, Press Release
BEREA, Ohio – January 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, recently announced the appointment of Rachel Kerstetter as public relations engineer.
As public relations engineer, Kerstetter will assist the public relations director in developing clients’ public relations programs, planning and implementing social media initiatives and will be responsible for day-to-day public relations activities for the Sonnhalter client base.
Before joining Sonnhalter, Kerstetter interned at Fahlgren Mortine, a public relations agency, and Humane Ohio, a nonprofit organization.
Kerstetter is a graduate of the University of Mount Union, Alliance, Ohio.
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
by Sonnhalter | Dec 12, 2011 | News, Press Release
Sonnhalter to Hold Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012
BEREA, Ohio – December 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Joe Pulizzi, a nationally-known content marketing expert and founder of the Content Marketing Institute, in hosting a webinar on the growing area of content marketing for B2B. The free, one-hour webinar will be Thursday, February 2, 2012 at 1:00 p.m. EST.
Participants can visit, , to register for the “8 Content Initiatives You Need to Seriously Consider for 2012” webinar. The webinar, presented by Pulizzi, will review content marketing and why it is one of the fastest growing areas of marketing. He will also discuss eight initiatives for marketers to consider when it comes to corporate storytelling and social media.
“In a world where content is king, it’s important for B-to-B marketers to engage in effective messaging,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. ”This webinar is the place to learn about the growing area of content marketing and how to implement it in 2012.”
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
About Joe Pulizzi
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers and new book Managing Content Marketing.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange. To learn more about Joe, visit www.joepulizzi.com.
