by Sonnhalter | Jun 3, 2015 | News, Press Release
Agency’s donation adds to longstanding relationship with trade professionals
CLEVELAND – June 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, donated $2,000 toward Cuyahoga Community College’s (Tri-C) “Construction Program Scholarship.”
With more than 3,500 students enrolled, the construction apprenticeship program at Tri-C is one of the largest of its kind and helps students learn a valuable trade within the construction industry through quality assurance, drawings, project management, scheduling, problem solving and communication.
“We are happy to have the engagement of Sonnhalter and their support of scholarships for students enrolled in Tri-C’s construction programs,” said Gloria Moosmann, vice president, development and Tri-C Foundation. “Through their gift, we are able to assist students with tuition as they continue their educational journey. Support for our students is critical in growing the region and providing a stronger economy for our community.”
Students receive up to 250 hours of classroom instruction, as well as up to 8,000 hours of on-the-job training. During their apprenticeship, students have the opportunity to earn wages and learn from experienced union workers and vocational instructors. Students who complete certification in the program will have the skills to take on careers that include cost/quantity estimating, project scheduling and CAD technician work.
“As an agency that works closely with professional tradesmen, supporting this program is a perfect fit,” said Matt Sonnhalter, vision architect at Sonnhalter. ”We’re proud to provide a scholarship for a college located in our own backyard that teaches a skill so essential to our target audience and also gets more young people involved in this lucrative market.”
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Recently, Sonnhalter moved from its original office in Berea to a new space in the historic Brownell Building, located in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company blog at TradesmenInsights.com.
by Sonnhalter | May 20, 2015 | News, Press Release
CLEVELAND – May 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the recent promotion of Rachel Kerstetter to public relations architect.
In this role, Kerstetter manages public relations programs for Sonnhalter and its clients.
She joined Sonnhalter in 2011 and served as public relations engineer prior to her promotion. Kerstetter is an active member of the Public Relations Society of America, serving on the board of directors, and is chairperson of the young professionals committee of the Greater Cleveland chapter of PRSA.
“It was obvious early in her career at Sonnhalter that Rachel would be a great asset for the company,”
“It was obvious early in her career at Sonnhalter that Rachel would be a great asset for the company,” said Matt Sonnhalter, vision architect at Sonnhalter. “We’re very excited for this next stage in her professional career and her continued growth here at Sonnhalter.”
Kerstetter earned her bachelor’s degree in communications from the University of Mount Union, located in Alliance, Ohio.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company blog at TradesmenInsights.com.
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by Sonnhalter | Apr 21, 2015 | News, Press Release
Matt Sonnhalter becomes sole owner of B2T marketing communications agency.
CLEVELAND – April 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, became wholly owned by Matt Sonnhalter effective January 2.
Matt Sonnhalter has been a partner in the firm since 2004 and became president of Sonnhalter in 2008. Founded in 1976 by his father, John Sonnhalter, the agency serves a niche market and continues to maintain that focus. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen,” to capture the essence of its specialty, which is serving companies that target professional tradesmen in the construction, industrial and MRO markets.
“This change in ownership has always been part of the Sonnhalter succession plan,” said Matt Sonnhalter, vision architect at Sonnhalter. “When I became president of Sonnhalter in 2008, I was excited to continue the company’s success and that excitement remains as we continue to grow.”
“Over the past 38 years, Sonnhalter has grown into a leading agency specializing in B2T. It has continued to grow under Matt’s leadership and I know it will continue under his ownership,” said John Sonnhalter, rainmaker journeyman and founder of Sonnhalter. “I’m also excited to keep consulting for the agency during this transition.”
Sonnhalter recently moved from Berea, Ohio, to the historic Brownell School building on Sumner Ave. in downtown Cleveland.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company blog at TradesmenInsights.com.
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by Sonnhalter | Mar 15, 2015 | News, Press Release
CLEVELAND – March 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the recent appointment of Chris Ilcin to account superintendent. In this role, Ilcin manages client relationships and B2T marketing plans.
Prior to joining Sonnhalter, Ilcin served in a variety of sales and marketing roles, including marketing associate and trade show coordinator for Bosch Automotive Service Solutions and marketing specialist at Lincoln Electric.
Ilcin and his wife also founded TC’s Promise Foundation, a nonprofit organization that helps children coming out of the foster care system reach their own potentials with scholarships to trade, technical or professional schools.
“We are excited to have Chris join our team. His experience and passion for industrial marketing communications will be an asset to our clients,” said Matt Sonnhalter, vision architect at Sonnhalter.
“I am extremely excited to join a team that not only serves an industry segment I’m passionate about, but does so in a way similar to many industrial manufacturers: a strong organization, with core family values,” said Ilcin.
Ilcin received his bachelor’s degree from Kansas State University.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company blog at TradesmenInsights.com.
by Sonnhalter | Feb 16, 2015 | News, Press Release
Business-to-Tradesman marketing communications firm moves from suburbs to 1320 Sumner Avenue in Cleveland.
CLEVELAND – February 16, 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, moved its headquarters to 1320 Sumner Avenue, Cleveland, Ohio. The move occurred on February 13, 2015.
The leading B2T (business-to-tradesmen) firm moved from its location from Cleveland suburb, Berea, where it has been located since it was founded in 1976, to an approximately 5,000-square-foot downtown location. The unique new location is the Brownell building, a historic building located in Cleveland’s Gateway District. Brownell was originally built in 1883 as a schoolhouse. It is currently on the national historic registry list, awaiting certification.
The agency, which is known for its business-to-tradesman niche and annual tool drive benefiting the Greater Cleveland Habitat for Humanity, formally began operating out of the newly renovated, second-floor suite on Monday, February 16.
“We are thrilled to be in our new location, with a highly visible presence in a thriving area. The new, larger space will accommodate future growth, will be inspirational to the Sonnhalter team, and is more accessible to our client base,” said Matt Sonnhalter, vision architect at Sonnhalter. “Downtown Cleveland is a hub of activity that recently made the New York Times ‘Top places to visit in 2015,’ list, and we are proud to be part of Cleveland’s revitalization.”
The firm’s new address is 1320 Sumner Avenue, Suite 200, Cleveland, Ohio 44115-2851. Visit here for more information and to view a photo gallery.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company blog at TradesmenInsights.com.
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by Sonnhalter | Jun 3, 2014 | News, Press Release
Business-to-Tradesmen marketing communications firm creates podcasts sharing contractor perspectives on the contractor-manufacturer relationship.
BEREA, Ohio – June 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, releases two new podcasts interviewing professional tradesmen on their interaction with manufacturers.
The first podcast, released May 7, features a conversation with Glen Ailport, owner of BSB Plumbing. Ailport has more than 30 years of plumbing experience and shared his thoughts on what would make relationships between contractors and manufacturers better, touching on the topics of supporting contractors, product training and how to connect with plumbing contractors.
The second podcast, released June 3, features a conversation with Angelo Ferrante Jr., owner of A&F Home Improvements. Ferrante has nearly 40 years of home improvement experience and shared his opinions on improving manufacturer’s relationships with contractors, including the field support he’d like to see, application training and how manufacturers can better connect with home improvement contractors.
“One of the best ways to know what your audience wants is to actually talk with them,” said Matt Sonnhalter, vision architect at Sonnhalter. “The point of these two new podcasts is to hear from contractors about their own interactions with manufacturers.”The podcasts are available at: http://sonnhalter.com/tradesman-insights/podcasts/
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. Sonnhalter is listed as a BtoB Magazine’s Top Agency for 2013 and has received the honor annually since 2009. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
