by Sonnhalter | Mar 17, 2016 | News, Press Release
Cleveland – March 2016 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Mortar Net Solutions as one of its newest clients.
Located in Burns Harbor, Ind., Mortar Net Solutions is a leader in the development, distribution and support of innovative moisture management solutions for masonry construction. The company developed and brought to market a series of innovative solutions, including MortarNet®, BlockFlash®, LathNet™ and TotalFlash® that continue to aid masons and architects in their commitment to the creation of beautiful and durable structures.
“After an exhaustive search, we’re happy to be working with Sonnhalter as we continue to increase our footprint in the marketplace,” said Art Fox, marketing manager at Mortar Net Solutions. “Mortar Net Solutions was impressed by Sonnhalter’s ability to market to the contractor and distributor levels, and we look forward to applying their expertise to our line of industry-leading solutions.”
Sonnhalter provides a full range of marketing communications services for Mortar Net Solutions that will span across multiple departments which will guide Mortar Net Solutions’ creative messaging on both print and electronic platforms, as well as managing its public relations and media relations.
“Sonnhalter is happy to expand its reach in marketing to the professional tradesmen through Mortar Net Solutions’ customer base in the masonry construction industry,” said Matt Sonnhalter, vision architect at Sonnhalter. “Mortar Net Solutions delivers solutions that are one-of-a-kind to the market, so we are excited to drive the message of these unique products.”
About Mortar Net Solutions
Mortar Net Solutions develops, distributes and supports innovative moisture management solutions for masonry construction. Mortar Net Solutions was founded in 1992 with the invention of its flagship product, MortarNet®, a mortar collection solution developed to prevent water damage to masonry cavity walls. Mortar Net Solutions also developed new proprietary solutions for masonry construction, including TotalFlash®, BlockFlash®, BlockNet®, HouseNet®, CompleteFlash™, WallNet™, WeepVent™, CellVent™ and LathNet™. Mortar Net Solutions is a partner company in CavityComplete™ Wall Systems, the only tested, code-compliant and warrantied wall systems for masonry cavity walls using completely compatible components. For more information, visit MortarNet.com.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Recently, Sonnhalter moved from its original office in Berea to a new space in the historic Brownell Building, located in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company blog at TradesmenInsights.com.
by Sonnhalter | Feb 4, 2016 | News, Press Release
CLEVELAND – February 2016 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, received a Silver Davey Award in the 11th Annual International Davey Awards competition. Sonnhalter accepted the award in the Print-Collateral Brochure category for a brochure on Water Quality created for Viega LLC.
The Davey Awards honor the finest creative work from small firms, agencies and companies worldwide. The Davey Awards are named after King David who defeated the giant Goliath with a big idea and a little rock. The story resembles what small firms do each year by deriving strength from big ideas instead of big budgets.
Viega LLC launched its Water Quality Initiative to educate the engineering community and prepare them for the new ASHRAE 188P standards to combat Legionella and other waterborne pathogens. Sonnhalter worked with Viega to create the water quality campaign and the 8-page brochure to educate the industry and position Viega as the leader and subject matter expert.
“We’re excited to receive this award for a campaign that supported and educated such an important issue,” said Matt Sonnhalter, vision architect at Sonnhalter. “As an agency that works closely with professionals in the plumbing industry, it was a great experience to help Viega combat a problem that affects millions.”
About Viega
Founded in 1899, the Viega Group is the global leader in press technology systems for industrial, commercial and residential industries. Viega LLC, headquartered in Wichita, KS, offers more than 3,000 products, including Viega ProPress® for copper and stainless, Viega MegaPress® for black iron pipe in hydronic systems, Viega MegaPressG for gas and Viega PEX Press systems in Zero Lead™ bronze and high-performance polymer. For more information, visit www.viega.us.
About The Davey Awards
The Davey Awards honors the “Davids” of creativity, the smaller agencies, companies, or organizations with annual billings or revenues below certain levels. Each year, The Davey Awards honors winners who derive their strength from big ideas, rather than big budgets.
The Davey Awards is judged by the International Academy of the Visual Arts, an invitation-only organization consisting of top-tier media, advertising and marketing professionals from the world’s leading organizations and firms. For more information about the Davey Awards, visit www.daveyawards.com.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Recently, Sonnhalter moved from its original office in Berea to a new space in the historic Brownell Building, located in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company blog at TradesmenInsights.com.
by Sonnhalter | Nov 1, 2015 | News, Press Release
Sonnhalter Releases Comprehensive List of Nation’s Vocational Education Programs
Agency’s list provides useful information from thousands of technical programs across the country.
CLEVELAND – November 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, released an extensive database of vocational education and technical programs in the United States. The database, which includes more than 20,000 programs, contains useful and easy-to-read information about each program, including addresses, phone numbers, websites and more.
The database serves as a tool for companies looking to implement more grassroots campaigns to recruit the next generation of professional tradesmen. The convenient and easy-to-use database is available for download and is designed to be sortable and searchable for a variety of fields, including program type, location, degree type and other important information.
“As an agency that markets to so many professional tradesmen, we understand the importance of reaching out to the young people interested in learning a trade,” said Matt Sonnhalter, vision architect at Sonnhalter. “We created a master list that will act as a resource that will hopefully bridge the gap between local manufacturers and local vocational programs.”
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About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Recently, Sonnhalter moved from its original office in Berea to a new space in the historic Brownell Building, located in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company blog at TradesmenInsights.com.
by Sonnhalter | Oct 13, 2015 | News, Press Release
Cleveland – October 2015 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Nook Industries as one of its newest clients.
Located in Cleveland, Nook Industries is a leading innovator of linear motion components and systems, and its products serve a multitude of industries, including aerospace, chemical, food and beverage, transportation and many more. Nook offers engineering, design, analysis and manufacturing in one facility, and it has the in-house ability to heat treat solid and hollow ball screws and linear shafting. It is also the only company in the industry to offer onsite die design, manufacturing and control.
Sonnhalter will provide a number of agency services for Nook that will span across multiple departments. The firm will assist in developing and implementing an integrated marketing plan for both the OEM and MRO markets. Other services include branding, nurturing campaigns to vertical markets, newsletters, public relations services and social media.
“We are excited to be working with a client that not only raises the bar for the linear motion industry, but also has roots down in the Cleveland area,” said Matt Sonnhalter, vision architect at Sonnhalter. “Sonnhalter hopes to work closely with Nook and utilize our B2T expertise to help them grow in the market.”
About Nook Industries
Headquartered in Cleveland, Nook Industries is an ISO9001:2008- and AS9100C-registered company that provides controlled motion solutions in a wide range of industries including transportation, medical/diagnostics, paper, chemical, food/beverage, solar/aerospace, entertainment and communications markets. For more than 45 years, Nook has provided comprehensive engineering, design and analysis in providing the highest quality linear motion manufacturing solutions on the market today. For more information, visit nookindustries.com or call 800-321-7800.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company blog at TradesmenInsights.com.
by Sonnhalter | Aug 20, 2015 | News
[vs_row width=”boxed” background=”none” border_width_value_=”0″ border_style=”solid” border_color=”#000″ div_padding_top=”0″ div_padding_right=”0″ div_padding_bottom=”0″ div_padding_left=”0″ ][vs_column span=”span12″][vs_innerrow background=”none” solid_color_value=”#FFFFFF” solid_color_color=”#ffffff” gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” repeat=”full” stretch=”none” position=”center center” paralax=”no” paralax_ratio=”0″ border_width_value_=”0″ border_style=”solid” border_color=”#000″ div_padding_top=”0″ div_padding_bottom=”0″ div_padding_right=”0″ div_padding_left=”0″ ][vs_innercolumn span=”span12″][vs_title tag=”h2″ size=”default” style=”default” font_weight=”300″ alignment=”inherit” animation=”no” disabled_el=”no” ]We’re excited to announce our new address in downtown Cleveland![/vs_title][/vs_innercolumn][/vs_innerrow][vs_innerrow background=”none” solid_color_value=”#FFFFFF” solid_color_color=”#ffffff” gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” repeat=”full” stretch=”none” position=”center center” paralax=”no” paralax_ratio=”0″ border_width_value_=”0″ border_style=”solid” border_color=”#000″ div_padding_top=”0″ div_padding_bottom=”0″ div_padding_right=”0″ div_padding_left=”0″ ][vs_innercolumn span=”span12″][vs_image image_file=”http://sonnhalter.com/wp-content/uploads/2015/07/1320Sumner-1024×829.jpg” image_size=”medium” link_type=”no_link” image_show_border=”no” image_padding=”40″ image_alignment=”inherit” animation=”no” disabled_el=”no” ][/vs_image][/vs_innercolumn][/vs_innerrow][vs_innerrow background=”none” border_width_value_=”0″ border_style=”solid” border_color=”#000″ div_padding_top=”36″ div_padding_right=”0″ div_padding_bottom=”0″ div_padding_left=”0″ ][vs_innercolumn span=”span12″][vs_text enable_dropcap=”no” animation=”no” disabled_el=”no” ]Effective February 13, 2015, Sonnhalter moved its corporate office to the following new address:
1320 Sumner Avenue
Suite 200
Cleveland, OH 44115-2851
We have a new phone number!
216.242.0420
All employees’ previous 3-digit extensions are still valid. Current employee direct dial phone numbers have changed and we can update them with you if we have not already. Visit our Facebook page to see photos from our open house. [/vs_text][/vs_innercolumn][/vs_innerrow][vs_innerrow background=”none” border_width_value_=”0″ border_style=”solid” border_color=”#000″ div_padding_top=”12″ div_padding_right=”0″ div_padding_bottom=”0″ div_padding_left=”0″ ][vs_innercolumn span=”span12″][vs_title el_title=”See our new office!” tag=”h2″ size=”default” style=”default” font_weight=”300″ alignment=”inherit” color=”#000000″ animation=”no” disabled_el=”no” ]See our new office![/vs_title][vs_gallery el_title=”New Office Gallery” item=”6222″ gallery_style=”grid” columns=”4″ image_width=”300″ image_height=”300″ effect=”none” hover_effect=”none” open_in=”lightbox” animation=”no” disabled_el=”no” gallery_type=”photo” ][/vs_gallery][/vs_innercolumn][/vs_innerrow][/vs_column][/vs_row]
by Sonnhalter | Jul 15, 2015 | News, Press Release
CLEVELAND – July 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the recent appointment of Andrew Poulsen to public relations technician. In this role, Poulsen develops content and implements public relations programs for Sonnhalter and its clients.
Prior to joining Sonnhalter, Poulsen worked as a writer for various print publications. He was previously an intern for Billboard, and his work has appeared on Billboard.com and in Ohio Magazine, Cleveland Magazine, Fresh Water Cleveland and many other publications. Poulsen is currently a member of the Greater Cleveland chapter of PRSA.
“We are always excited when we get a chance to add new talent to our team,” said Matt Sonnhalter, vision architect at Sonnhalter. “Andrew is a talented young writer, and we look forward to having him continue to develop his skills here at Sonnhalter while working with our B2T clients.”
Poulsen earned a bachelor’s degree in journalism from Ohio University, located in Athens, Ohio.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Recently, Sonnhalter moved from its original office in Berea to a new space in the historic Brownell Building, located in the heart of downtown Cleveland. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. For more information, visit the company website at Sonnhalter.com or visit the company blog at TradesmenInsights.com.
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