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Time for a Checkup?

by | Aug 12, 2015 | Events

Let’s check your marketing vitals.checkup-square

We’re offering a thorough B2T Marketing Checkup allowing for an independent examination that helps you take your marketing program’s temperature and choose the right prescription for a healthy marketing communication program that reaches the professional tradesmen in the construction, industrial and MRO markets.

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  • The entire checkup takes about 4 to 6 weeks.

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  • You fill out a questionnaire about your existing marketing plan.

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  • The checkup questionnaire features a variety of questions in up to 20 areas, ranging from broad overall plans and processes to more specific elements including advertising, media, product launches and public relations.

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  • Sonnhalter’s team reviews your questionnaire and asks follow-up questions to make a diagnosis.

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  • Your answers along with supporting materials help us gain a better perspective on where your program is, what works for you and ways to make your company’s marketing communications program stronger and healthier.

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  • You’ll get the B2T specialists’ advice and recommendations.

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We all see a doctor for checkups if we want to stay healthy, and we take our cars to the mechanic to keep them running smoothly. It’s about prevention.

Bring your marketing program to Sonnhalter to get independent, third-party advice, recommendations and guidance on your current marketing plan. A win win if there ever was one.

To get started on your company’s B2T Marketing Checkup, contact Matt Sonnhalter at 216.242.0420 x 132 or msonnhalter@sonnhalter.com.

 

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Pick Our Brains

by | Aug 1, 2015 | Events

Ideas To Help Spark Your Marketing!

brainstormSonnhalter is offering a Half-Day Brainstorming Session to give you a new perspective and some fresh ideas. We’ll bring our idea people and meet with your team. Then, we’ll give you our recommendations in the form of new ideas that you can implement.

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  • Try before you buy: How we think and come up with ideas that work.

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  • Fresh ideas: We’ll give you new marketing ideas that address your objectives.

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  • No strings attached: You are under no obligation to have us implement our ideas.

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  • No long-term contracts: Nothing to sign and no long-term commitment.

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The Steps:

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  • Phone Interview:
    About 20 minutes to determine your marketing priorities.

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  • Brainstorming Session:
    4-hour face-to-face meeting with our core team.

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  • Recommendations:
    10 marketing ideas based on your objectives.

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Pre-meeting questionnaire

(20-minute phone interview).

The interview will help determine your marketing priorities.
Some possible questions:
  • What keeps you up at night?
  • What are your top 3 marketing priorities for next year?
  • What new product launches are planned?

Initial meeting.

A half-day (morning or afternoon) meeting with our core team. We will come to the table with ideas on each of the key initiatives. On the day of the meeting, we will address your 3 top issues.

Ideas from meeting and follow-up communication.

Based on our meeting, we will provide our recommendations. These will include at least 3 ideas for each of the 3 key initiatives. If you implement one of these ideas with us, we will waive the $1,995 fee.

Follow-up call.

We will call you to discuss and evaluate our recommendations.

Half a day will change the way you think about your marketing.

Contact Matt Sonnhalter at 216.242.0420 x132 or msonnhalter@sonnhalter.com.
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