Are You Targeting Emails for Your Mobile Marketing?
Mobile is one of the fastest growing segments in the market. Does it make sense for you to use it to engage your customer base? Here are a few tips to think about if you’re considering using emails to go after your targets.
Here’s the Data: Why Manufacturing is the Right Career Choice
I’ve always beed a big supporter of promoting manufacturing and tradesmen jobs.I recently came across a post from a client of ours PMPA( Precision Machined Products Association). Miles Free their Director of Industry Research and Technology write their blog Speaking of Precision and I wanted to share his post
Have You Drawn a Line in the Sand Yet?
The reality is you can’t be all things to all people. Pick a side, draw a line in the sand. Your company will be better for it.
Content marketing over the last few years has become the big buzz word and is often associated with social media. While it can be used to foster social media relationships content marketing goes way beyond that. As a matter of a fact it defines who you are and what you stand for.
How Does Your Marketing Department Hand Off Sales Leads?
I’ve been around this crazy business for over 35 years, and one of the biggest issues still today is handing off leads from marketing to sales. You would think that with all the technology today it would be easy, right? Not the case!
How Are You Using Social Media to Find and Engage Your Target Audience?
Do you know where your customers and prospects are spending their time online? Wouldn’t that be an important part of an overall social media strategy to find and engage them?
How Are You Moving Social Media Leads Into Your Sales Funnnel?
So what do you do when when someone engages you on a social media platform? Hopefully you respond and give them the info they requested ,answered their question or directed them somewhere to get an answer. But then what’s the next step?
How Can We Get the Most Out of Trade Association Meetings?
I just got back last week from the ISA (Industrial Supply Association) Show in San Antonio, and I have to tell you, if I were a manufacturer, I’d have to think about what I was getting out of that show.
What’s The Purpose of Your Blog?
This month marks three years since I started blogging on Tradesmeninsights.com. With over 500 posts in the system and over 500 followers who are signed up for my monthly newsletter, I thought I’d reflect a bit on what’s come out of all my efforts over the past three years.
B-to B-Marketers: What Are Your Most Effective Sales Channels?
B-to-B customers are doing more homework online when it pertains to buying well before they start the actual buying process. So what are you dong to take advantage of these “opportunity zones” to be successful? B-to-B marketers – are you prepared for a more educated buyer?
What Kind of B-to-B Marketing Is Working Best For You – Traditional, Digital or Social?
Now that most companies are back on the offensive and are actively spending more money on marketing I thought I ask you where are you getting the best results?