Are You Targeting Emails for Your Mobile Marketing?

Mobile is one of the fastest growing segments in the market. Does it make sense for you to use it to engage your customer base?
Here are a few tips to think about if you’re considering using emails to go after your targets.
  • Ask your customers if mobile is the best way to reach them.
  • Ask them what kind of info would be useful to receive on their phones.
  • Keep it simple – make sure things like your subject line are clear so they know who it’s from.
  • Keep it short – get to the point and make sure your most important part of the message is up front.
  • Keep images small if you’re going to use them.
  • Also do a text version with links.
  • Lots of white – remember where they are reading this.
  • Make sure landing pages are optimized for mobile.
  • If you’re going to ask for info, make it simple and don’t ask for a lot.
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