Want a Construction Job? Get these Skills
In the construction industry, jobs are hard to come by. But a June report released by the Associated General Contractors of America (AGC) indicates that–at least in some states–it’s getting easier. In the report, the AGC finds that 20 states added new construction jobs.
No Surprises in GlobalSpec’s Industrial Marketing Trends Survey
GlobalSpec recently released their annual marketing trends report for the industrial sector. The online survey identified trends, challenges and anticipated expenditures in the Industrial market. Their surveys usually give a relatively good pulse of what’s happening in the space. Here are some highlights.
Customer Service: Is Your Company Obsessed With It?
Customer service. We all say we have it but what is it? Where does it start? Unless you are offering something you can’t get anywhere else, then you’re going to have competition from someone. So what makes your customers or potentials want to do business with you instead of them?
Tips on Making Your Emails More Effective
I believe we all struggle with writing the kinds of emails that will make prospects take some sort of action. We’re careful not to sell too much or give away too much info, but where is the balanace, that sweet spot that makes the difference?
What Are You Doing to Ensure Social Media will be Successful?
Social media is no different than any other marketing tool. In order for it to be successful, you need to have a specific plan with action items that can not only be attained but measured. Once you have a plan, get the C suite to buy into your goals and objectives and keep them in the loop as things move forward.
Construction and Manufacturing Jobs Are in Top 6 Sectors of Where Future Jobs Will Be
In one of Kiplingers recent newsletters he was talking about job creation and where the big need will be moving forward as the economy starts to pick up.According to Kiplinger 85% of future job will come from six sectors,Health care,Hospitality,Construction,Manufacturing,business services and retail.
Search Marketing in Manufacturing: Who’s Controlling Your Brand?
Your brand and products are being represented by everyone with a vague interest in them online. You want to control the marketing message, but how? Ideally people would come to you and localize for the distributor, but you can’t tell partners to disengage because it’s driving revenue for everybody.
Why Do B-to-B Companies Ignore Social Media Feedback?
It still boggles my mind that companies who rush into social media ignore feedback once they do get it. I wonder if they do that with traditional feedback? Why get into it if you aren’t going to participate? What I don’t get is why many companies are ignoring social media on a day-to-day basis. The object of the medium is to engage with like-minded people who are looking for information or products.
Are You Getting Any Leads Off Of Social Media?
B-to-B marketers are responsible for generating leads from various sources, among them today are social media. I read a report a few months ago by Pardot, a B-to-B cloud marketing automation software provider that said 42% of B-to-B marketers report zero social media leads.
An Employer’s Back to School List
Miles Free, Technical Director of the Precision Machined Products Association (PMPA), has been a contributor before to this audience and he and I share the same enthusiasm about giving young people other options than a 4 -year college degree. Miles sheds some current insights into the issue.