Spring Clean Your Social Media
Since the social media scene developed many years ago, it’s become cluttered. There are accounts on all social platforms that sit, gathering dust for years. Do any of those accounts belong to you or your company? Today Rachel Kerstetter, our PR Engineer, is sharing...
Are Sales and Marketing Missing an Opportunity to Work Together?
I don’t know why but in some companies sales and marketing hardly talk to each no less work together. Don’t they realize that they are on the same team?It’s a shame because by working together they can identify,qualify and close more sales. The answer is to open a two-way communication
How Do You Repurpose Your Content?
We all work hard developing content and sometimes forget to spend as much time promoting it.Repackaging and republishing in different ways to drive traffic to your website These are the driving forces on the internet. Our content is relevant around the world and we need to re-share.
Google Shuts the Book on Reader
Google announced that it will discontinue Google Reader as of July 1st. Here are some of the details. I’ve asked Rachel Kerstetter, our PR Engineer, to share some recommendations for moving on without Reader. If you’re currently using Google Reader to keep your blog...
Today we’ll be interviewing Rob Kiener, Director of Government Affairs, and Miles Free, Director of Research and Technology from PMPA (Precision Machined Products Association). Their members are mostly small- to medium-sized privately held machine shops, and I believe they represent the challenges faced by other manufacturers as well.
Sonnhalter Makes Top Agency List 5th Year in a Row
Sonnhalter Makes BtoB Magazine’s “Top Agencies” List for the Fifth Year in a Row BEREA, Ohio – March 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has been listed by BtoB magazine as...
AmazonSupply – How Has it Affected Your Business in the Industrial, Construction Markets?
With an 800 lb. gorilla like Amazon, once they come into your playground, things will certainly have to change. Big online giants are not new to this market. We're used to the Grainger, McMaster Carr and MSC's of the world. The difference in my mind is that while...
How to Use Your Competitors to Boost Your Business
There are several sites out there that help the home owner find qualified tradesmen. We have a guest post today from LocalTraders and although their focus is on the local trades some of their ideas are not bad ones for manufacturers to consider as well. Enjoy
Webinar: Social Media in Manufacturing – Why it Should Matter to You
If you’re a manufacturer that either doesn’t use or think social media should be a part of your overall marketing plan this webinar is for you.We will discuss why social media is not only relevant but crucial to your overall marketing initiatives.We will show you real examples of what manufacturers are doing right and give you tips on how you can too.
Sonnhalter to Hold Free Webinar Social Media in Manufacturing
Sonnhalter to Hold Free Webinar Social Media in Manufacturing: Why It Should Matter To You Social Media in Manufacturing: Why it Should Matter to You BEREA, Ohio – March 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the...