From A Manufacturing Perspective: What’s Your Year Looking Like?
I can’t believe that 2013 is almost half way done. There’s some mixed messages out there on how things are going this year. I’d like to talk the pulse of the industry to see how you’re doing. Can you take a quick poll?
The Value of PR
Here is a guest post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing the value of PR. Small PR programs can yield big results.
For B-to-B Marketers, Email is Still an Effective Way to Communicate
Sometimes as marketers we tend to gravitate to the newest or hottest thing out there to give it a try.What I might suggest we all do is go back to some basics like e-mail marketing. This is a proven method of communicating with both existing and potentail customers.
Market Overview: Industrial/MRO Market
Sonnhalter is deeply involved with the professional tradesman. We recently completed an overview of the Industrial/MRO market. The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2013.
Happy Plumber’s Day
April 25th is set aside each year to honor plumbers. At Sonnhalter, we have a great appreciation for plumbers and the work that they do. Today, Sonnhalter's PR Engineer Rachel Kerstetter will be sharing with you about plumbing. Often plumbers don’t receive the credit...
I recently caught up with Sage Lewis, president of SageRock, a digital marketing agency that’s one of our strategic partners, to talk about the importance of SEO especially in the manufacturing sector. Sage gives us some good tips and references to use.
Tools of the Trade: How to Handle Negative Reviews
The following is a guest post from Kimberley Laws, a freelance writer and small business owner. She knows firsthand how tough it is to survive in the business world and hopes to use her writing to empower fellow entrepreneurs.
From MAGNET: Fail Fast, Fail Cheap
Each month we'll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET's mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global...
What Are You Doing to Adjust to All the New Changes in Marketing?
If you’re an old time marketer like me there’s been lots of changes over the past several years as to the alternative ways to reach your targeted audiences.So what do you do so you don’t go the way of the dinasaurs?
Are You Getting the Most Out of Your Trade Association Meetings?
Most associations are stuck doing things the way they have for years. I wonder if it’s because they’re afraid of change or don’t know how or why to try something different.
Two models that I think work well are the National Association of Electrical Distributors(NAED) and the Industrial Supply Association (ISA). They both have tried different things that seem to be working.