Manufacturers: What are you Trying to Accomplish With Your Content Marketing?

So you’re creating content and are using both traditional as well as social media to get the word out. The key question is, what are you trying to accomplish? Have you set goals and identified the appropriate target market you want to go after?

A recent article by Heidi Cohen, 53 Actionable Content Marketing Metrics caught my eye. Her metrics support your content marketing goals.

  • Build your brand
  • Attract new  prospects
  • Increase customer engagement
  • Improve search
  • Build thought leadership
  • Increase leads
  • Drive sales
  • Increase customer loyalty
  • Reduce costs

She gives clear action items we all can use. Hopefully these will help all of us get more out of content marketing.

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