YouTube: An Excellent Way to Reach the Professional Tradesman
Are you looking for ways to get in front of tradesman?If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. What better way to show a customer or prospect how to use your product, highlight features and benefits or even have a customer testimonial.
Social Media, How Can Tradesmen Connect?
Mile Free, Director of Industry Research and Technology for the Precision Machined Products Association, is posting today with advice for connecting on social media. Miles blogs regularly on PMPA's blog, Speaking of Precision. As tradesmen, advertising used to be...
ISA 2013 Convention – San Diego
For those of you that are going to San Diego in June for the ISA Show, Sonnhalter has put together an Insider’s Guide to San Diego by asking friends and business associates about gems in the city that you might not be aware of. It includes Restaurants, Nightlife, Events and more. It’s available here
Manufacturers: Are You Missing an Opportunity to Build Better Relationships With Your Distributors?
Most of the manufacturers we deal with sell through various distribution channels. The relationships range from true partnerships to a necessary evil. Most manufacturers have missed an opportunity to build relationships by not utilizing an old technique called a distributor council. We recently did a survey to a group of manufacturers who sell through distribution and 85% of them haven’t used this marketing tool.
6 Ways to Maximize Your Agency Relationship
Matt Sonnhalter, Vision Architect at Sonnhalter, is posting today on how to maximize your relationship with your agency. One of the most important questions that marketing communication clients should ask themselves is, “Are we making the most out of our relationship...
When talking with manufacturers or contractors a common complaint is not that they don’t have enough work but they can’t find qualified people to fill the jobs. This podcast will talk about ways in your local community that you can get trained skilled workers.
How Manufacturers are Managing Content Marketing: 7 B2B Insights
Today we have a guest blog post from Lisa Murton Beets director of CMI Books, from the Content Marketing Institute. The Content Marketing Institute and MarketingProfs recently published research on B2B and B2C Content Marketing in our 2013 Benchmarks, Budgets and...
How to Make B-to-B Posts Interesting
One of the challenges we face all the time in helping manufacturers get into the social media space is to ge them to think outside their traditional feature/benefit mentality. Feature based articles on your products aren’t going to work in this space
Awards: When Are They Worth It?
Awards competitions can sometimes be valuable, but they can also be a waste of time and money in some situations. Sonnhalter’s PR Engineer Rachel Kerstetter is with us today to talk about when awards are worth it and when they aren’t.
From MAGNET: Addressing the Skills Gap and Improving the Bottom Line
Each month we'll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET's mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global...