Manufacturers: Tips on Getting More of Your Distributors Time
We recently did a survey to marketing/sales folks in the manufacturing sector who sell through either industrial or construction distributors to see what their biggest challenges are.
From the manufacturer’s point of view their biggest challenge is getting the distributors salespeople to focus on their products. Sound Familiar?
What Are You Doing to Ensure Great Content for Your Marketing Efforts?
Content marketing in not a new phenomena. It used to be called “information” that helped set you apart from your competitors. The name might have changed, but we all know great content can make or break you in the B-to-B world. Unless you have a product/service that no one else has you’re going to have to differentiate it from the hoards of competitors who are vying for the same sale. So what do you have to do to set yourself apart?
Free Resources You May Not Know About (for Tradespeople)
By Sandy Bucher, Media Engineer at Sonnhalter Here's a little-known tip on an easy way to keep up with news in your industry. If you are interested in finding out what’s happening in your trade, there are many trade publications available at no charge to tradespeople...
Market Overview: HVAC Market for 2013
Sonnhalter is deeply involved with the professional tradesmen. We recently updated our overview of the HVAC market. The purpose of the document is to give the reader a quick snapshot of the industry and its players for 2013.
Why Manufacturers Should Use Both Email and Social Media to Reach the Professional Tradesman
Over the past several years, marketers have been focusing more of their efforts(both time and money) on social media.
Especially in the manufacturing B-to-B space, social certainly has a place to help set you up as an expert in your field of expertise, but it won’t replace more traditional ways of communicating like email.
From MAGNET: Determined Innovators Face Risk to Reap Rewards
Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global...
Perspective on Training
Having a trained workforce is a major challenge in several of the industries that we work with. I wanted to share some highlights from a blog post by the NAED president (National Association of Electrical Distributors) answering the question: Why is training important?
2013 ISA Convention Wrap-Up
I just got back from San Diego and the ISA convention. For those not familiar ISA is an association that consists of both manufacturers and distributors that sell into the industrial markets. That market has has some tough times of recent years but they seem to be bouncing back. Both attendenace and attitudes were up.
A Powerful Story
Today we have a post from Rachel Kerstetter, Sonnhalter’s PR Engineer. Working in public relations gives me the opportunity to tell stories. I get to tell stories about company histories, professional successes, how products came into being, etc. Stories are a...
Business Marketing Association’s International Conference Was a Real Winner
I’m just back from one of the most intense 48 hours I’ve ever spent at a marketing event. The BMA’s International Conference, “BLAZE” just ended in Chicago where nearly 800 marketing professionals gathered to talk about and learn ways to deal with the ever-changing challenges facing all of us.