Today we are speaking with Kevin Higginbotham the CEO of the Evergreen Marketing Group. Evergreen has always been a leader in product training since its inception and Kevin gives us some insights into what their group is doing to advance professional training using a multi-dimensional approach.
Perspectives from 2013 International PRSA Conference
Earlier this month I had the opportunity to attend a motivational week of education and networking at the 2013 PRSA International Conference. The entire three days of the conference I was bombarded with incredible amounts of expertise and thought-provoking ideas, but several of the impressions stood out.
2013 STAFDA Recap
Just returned from the 2013 STAFDA Show in Las Vegas. According to STAFDA, attendance was up to around 4,900 participants. The show for the most part was upbeat, and the economic forecast for the next few years looks promising for the construction market.
2013 STAFDA Recap
Just returned from the 2013 STAFDA Show in Las Vegas. According to STAFDA, attendance was up to around 4,900 participants. The show for the most part was upbeat, and the economic forecast for the next few years looks promising for the construction market.
Flush With Gratitude!
The can, John, latrine, porcelain throne, commode, potty… No matter what you call it, the toilet is an important part of daily life. Today is World Toilet Day. World Toilet Day was started to bring awareness to the global sanitation challenge. Here are just a few...
Relevant Social Media and SEO
Today we have a guest post from Rachel Kerstetter, our PR Engineer, about the evolution of social media and SEO. In our B2T niche, as well as in the general B2B market, we use the word “relevant” frequently. When it comes to B2T social media, quantity does not equal...
10 Steps to Ensure a Successful Interview or Podcast for Your Blog
I have found that interviewing industry leaders, either in a Q/A format, or better yet, interviewing them for a podcast, has proven to be very beneficial and useful for our audience. Here are some steps that I use that might be helpful.
Is Your B2B Blog Your Top Marketing Tool?
B2B prospects tend to be well on their way through the buying process before they even identify a company. Don’t you want to be one of those they contact? In the 3 years that I’ve been doing a blog, I’ve seen more and more interest and yes, business that has originated because of what folks read on my blog. In many cases, by the time they identified themselves, we’re already talking strategy and have won the business. It’s a nice position to be in.
STAFDA 2013 – Las Vegas Insider’s Guide
For those of you that are going to Las Vegas this weekend for the STAFDA Show, we put together an Insider’s Guide to Las Vegas by asking friends and business associates about gems in the city that you might not be aware of. It includes Restaurants, Nightlife, Events and more.
Is it Time for a Marketing Check-up?
As we start planning for 2014 ask yourself this question: When was the last time you took a hard look at where your marketing budget is going? B-to-B budgets, while on the mend from the last few years, are not growing at the same rate as the tasks we are being asked to do. We all are creatures of habit and tend to go and support things that we’ve used in the past and have been successful.