Happy Holidays!
I’ll be taking some time off and will be back after the first of the year. Enjoy the Holidays with your Family.
So How Did 2013 Turn Out?
As we wind down 2013 and look forward to 2014 I’d be interested in how you fared and what your crystal ball looks like for the future.
Smaller Companies Doing a Better Job with Content Marketing
Smaller B-to B-companies (under 100 employees) seem to be doing a better job maximizing their content marketing efforts according to Content Marketing and Marketing Prof’s B2B Content Marketing 2014 Benchmark, Budgets and Trends research.
Tradesmen Are People Too – Put the Cool Factor Into Your B2T Branding
Most B-to-B companies don’t take connecting with their customers on an emotional level as a serious tactic in their branding strategy. They contend that customers base decisions on facts, not opinions or not on silly things like emotion.
What Are You Doing to Improve Your Content Marketing Performance?
When you go to all the work to create great content, don’t miss out on opportunities to share it. We’re all guilty of getting into a routine when creating content and rarely deviate from it, whether it be because of time constraints or just laziness. The point is, we need to shake it up a bit sometimes.
Today we are speaking with Kevin Higginbotham the CEO of the Evergreen Marketing Group. Evergreen has always been a leader in product training since its inception and Kevin gives us some insights into what their group is doing to advance professional training using a multi-dimensional approach.
Perspectives from 2013 International PRSA Conference
Earlier this month I had the opportunity to attend a motivational week of education and networking at the 2013 PRSA International Conference. The entire three days of the conference I was bombarded with incredible amounts of expertise and thought-provoking ideas, but several of the impressions stood out.
2013 STAFDA Recap
Just returned from the 2013 STAFDA Show in Las Vegas. According to STAFDA, attendance was up to around 4,900 participants. The show for the most part was upbeat, and the economic forecast for the next few years looks promising for the construction market.
2013 STAFDA Recap
Just returned from the 2013 STAFDA Show in Las Vegas. According to STAFDA, attendance was up to around 4,900 participants. The show for the most part was upbeat, and the economic forecast for the next few years looks promising for the construction market.
Flush With Gratitude!
The can, John, latrine, porcelain throne, commode, potty… No matter what you call it, the toilet is an important part of daily life. Today is World Toilet Day. World Toilet Day was started to bring awareness to the global sanitation challenge. Here are just a few...