Trade Shows: Are You Telling a Compelling Story?
I don’t know about you, but we go to lots of trade shows during the course of a year, and I sometimes scratch my head as I walk by some of the booths and say, “What were they thinking?”
Happy Plumber’s Day
By Rachel Kerstetter, PR Engineer, Sonnhalter April 25th is set aside each year to honor plumbers. At Sonnhalter, we have a great appreciation for plumbers and the work that they do. We salute the ones who keep everything flowing, and not overflowing. We’re thankful...
Build Safety Knowledge on Construction Safety Day
Following is a guest post about Construction Safety Day from James White from Maxwell Systems. We all know that safety comes first, but sometimes that isn’t enough. In construction, safety should come first, second and third. That is what the 7th annual Construction...
40% of Salespeople Aren’t Making Their Numbers. Can Marketing Help?
I recently read an article in eMarketer.com that dealt with sales stats in 2013, and that almost 40% of the sales forces weren’t making their numbers and it floored me. I sure wouldn’t want to be running a company based on sales of XXX and then the sales force under-delivers by that large of a difference-Yikes!
8 Tips for Media Interviews
Do you ever pick up an industry trade journal and wonder why your company’s perspective hasn’t been included? Editors often rely on “round-up” articles, which entail interviewing several manufacturers’ spokespeople to develop an industry trend story.
Do You Have a Strategy for Negative Social Media Posts?
I’m amazed by the stats that more than half of those on social media don’t have a plan to respond to negative social media posts. Social media isn’t new, isn’t going away, and if you’ve followed or read anything about this space, you know there have been numerous posts about the subject.
Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
When your planning your next new product launch beyond your traditional media lists that you send to, are you utilizing the Influencers in the market you’re going after? Most times you don’t think about those bloggers out there that have big followings in the markets that you’re trying to reach.
Are You Getting Your Sales Force Involved in Social Media?
Let’s face it, your sales forces are in the trenches every day solving customers problems. Chances are other folks are having similar problems. Why shouldn’t you share those solutions with other customers and potential new ones? Don’t overlook one of your best resources for great content-your sales force.
How Does Social Media Impact a B-to-B Purchase?
B-to-B purchases are usually more complex and the selling cycles are longer with multiple decision makers in the mix. I recently read a post by Heidi Cohen, B2B Purchase Process 2014: What You Need to Know, that highlights findings from the DemandGen’s 2014 B2B buyers behavior survey.
Communication Vehicles: Then and Now
By Scott Bessell, Idea Builder, Sonnhalter One of my more astute colleagues here at the agency suggested that I might share with you my thoughts on new communiqués of today versus yesterday. She, being a millennial, didn’t consider that I was chosen moreover because...