Closing the Loop on Sales Leads
Don’t have a plan to follow or nurture leads? When was the last time you responded to an ad, e-blast or other form of communications about a new product and never heard from the company after they got you what you requested? Or if you did hear from them, it was weeks or months after the original inquiry.
Multi-Channel and Marketing Automation for Manufacturers: Are You Using?
Today we have a guest post from Jason Schultz, Director of Marketing for Great Lakes Integrated, a strategic partner of ours, discussing multi-channel and marketing automation for manufacturers.
Multi-channel marketing coupled with marketing automation is a powerful approach for manufacturing companies. Manufacturers have a unique opportunity to create interest and trust for their products by communicating with their customers and prospects through different types of media and employing automated responses to actions they take.
The Secret to Going Viral
By Rachel Kerstetter, PR Engineer, Sonnhalter You’ve probably heard the word “viral” in relation to online marketing before. If you’re not quite sure what it means, here’s a very brief definition: Vi-ral: Adjective : becoming very popular by circulating from person to...
4 Tips on How to Get Your Company the “Right” Kind of Customers
We’re in the competitive niche of marketing and have taken the position of not being all things to all people. We have defined our niche as helping manufacturers who want to reach the professional tradesman and promote it appropriately.
Are Full Line Print Catalogs Dead?
Interesting question, isn’t it? Back when I started in the ad business (back in the stone ages), the full line catalog was not only your bible, but one of your largest marketing expenses. It would take months to develop, and as soon as it was printed, some items were either added or deleted from the line, thus making the catalog obsolete. Sound familiar?
Today we’re talking with Glen Ailport, owner of BSB Plumbing. Glen has over 30 years of plumbing experience. He shares with us his thoughts on what would make a better relationship between contractors and manufacturers.
A Framework for Writing a Good Post
I’ve been blogging for over three years and learned from the best, Michael Gass. Michael is a consultant who helps agencies like ours get into social media. And he’s very good at what he does. Here’s a guest post from him on best practices when you’re writing a post. Enjoy!
Working With An Agency: Scheduling and Deadlines
By Robin Heike, Production Foreman, Sonnhalter No two projects that we work on at Sonnhalter are the same. Scheduling multiple projects for one client can be a juggling act. Scheduling multiple projects for all of our clients can be a whole circus! Clients and...
Sonnhalter Launches Responsive Website
Business-to-Tradesmen marketing communications firm releases website for all screen sizes. BEREA, Ohio – April 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released its new responsive...
Have Your Videos Gone Viral?
I guess I take a different approach. I’d rather have hundreds of the right people see my videos and act on them as opposed to millions who may see them and do nothing. The purpose, in my mind, is to get people to notice and then engage with us because of what we said (content). In other words, bigger is not always better.