Manufacturers: Content Overload. What Are You Doing About It?
Content Overload! It’s not just in the everyday workload of getting stuff done, but in all the new options of delivering your great content that needs to be reviewed to see if it’s appropriate for your audiences.
What we can learn from kids going back to school
My grandkids went back to school last month, and after having a very active summer, I asked them if they were looking forward to going back to school. They both agreed that they were, and when I asked why, some of the answers surprised me.
Social Media For Manufacturers
Rachel Kerstetter, PR Engineer Awhile back, we presented a webinar on social media for industrial manufacturers. Many in our clients' industries wonder if social media is worth their time, and we typically say yes. Social media is a broad and sometimes intimidating...
What Are You Doing With All Those Email Leads You’re Getting?
We all have a list of customers' emails in some assemblage of order. What are you doing with them? Let's not assume just because someone is currently buying from you that they will continue to do so. You need to continue to reinforce why they should do business with...
Manufacturers: What Are You Doing to Maximize Your Brand?
With all the content marketing and social media options that are out there, where does a manufacturer start to ensure their brand gets noticed? What are you doing to build both your brand and your social media strategy?
Dallas
Dallas Insider's Guide Welcome to Big D — Dallas, Texas! They say everything is bigger in Texas. And that includes the fun. To help you with that, we’ve put together the Sonnhalter Insider’s Guide to Dallas. It’s our way of cutting through the clutter to let you know...
Boston
Boston Insider's Guide The city of Boston (pronounced “Baahhs-ton” by Bostonians) has plenty to offer in terms of food and fun. But where do you begin? That’s where the Sonnhalter Insider’s Guide to Boston comes in. It’s our way of helping you cut through the clutter...
IMTS 2014 Stats and Highlights
Rachel Kerstetter, PR Engineer The 30th edition of IMTS (The International Manufacturing Technology Show) 2014 was the fourth largest IMTS in history and the largest six-day show ever with registration of 114,147 representing 112 countries. [Read the Press Release...
Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog.
What Are You Doing to Drive Opted-in Emails?
Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest and could possibly be or refer us a new client. So in order to do it get them to give up their email we better come up with some interesting and helpful stuff that will make them want to be in our look for future gems. It’s not only what you have to say but how you say it