Attending a September Trade Show in Chicago?
Are you heading to Chicago this month to attend the IMTS/IANA, ASPE or NECA trade shows? If so, check out our exclusive Insider’s Guide to Chicago! Use this guide to help you get around town during your free time while attending the various trade shows being held in Chicago in September.
What is a USP?
Do you have a USP? Do you know what a USP is? USP stands for Unique Selling Proposition and it is an important part of developing a marketing program. In the first video of Sonnhalter's Marketing Minute series, Matt explains how to develop a good USP for your next...
Tips on Getting the C-Suite Involved in Blogging
The folks at the top got there, for the most part, because they know the industry and your customer base. Unfortunately, as they move up the corporate ladder, they spend less and less time with the customer and what’s really on their mind.
Is Brand Advocacy Part of Your Marketing Strategy to Reach Tradesmen?
Let’s face it, in an ideal world we’d all want our customers to love us! We all know that’s not going to happen, but I’ll bet you might have more advocates for your brand than you think. Why are brand advocates important? Studies show that people rely on peer recommendations and reviews before purchasing goods. Contractors are no different especially if you’re introducing a new product or application they haven’t used or seen before. They certainly don’t want to be the first to try something.
The 3 Most Important Things I Learned as an Intern at Sonnhalter
Emily Bessell just wrapped up a summer internship here at Sonnhalter and before she left, she shared some of the things she learned during her time on our team. Here's what she had to say... With summer winding down and my senior year at Denison University just around...
Email Marketing – Is this the best way to reach the professional tradesman?
With all the marketing trends and new things over the last several years, email still seems to be the “workhorse” for most people’s marketing efforts. Recent research from Gigaom reports that over 75% of smart phone users check their emails on their phones. What I find remarkable, if you look at the chart below, 5 years ago paid search, SEO and digital ads would have been at the top of the list. Oh, how the more things change the more they remain the same.
Manufacturers: Do You Have a Responsive Website? You Should.
How many times have you seen an ad or read an article with a link that when you clicked on it, it went to a page that was designed to be read on a full size screen? Chances are you didn’t go any farther and clicked out of it.
An Interview with Habitat for Humanity Executive Director, John Habat
Right now we’re in the middle of our annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. We talked with John Habat, executive...
B-to-B Marketing: Is There Room for Humor?
Everyone knows that B-to-B marketing is serious stuff. Maybe sometimes too serious! We need to write white papers and do microsites that talk about all the features and benefits. All good and necessary stuff, but is it memorable to a prospect looking at your brand? Now I agree that not all things may be appropriate for a humorous take, but most are and there are plenty of companies reaching out and taking the leap.
Are You Having Success With the Likes of Amazon Supply?
It’s been two years now that Amazon decided to get into the industrial space and compete with the traditional brick and mortar stores. Google shopping even jumped in for a while (though they recently discontinued their pilot program). I’ve written a few posts over the last couple of years asking you, the manufacturer, if you’ve jumped on the band wagon. For those that have, I’d be interested in what kind of results (sales) that you’re getting from this channel?