Manufacturers: What Are You Doing to Maximize Your Brand?
With all the content marketing and social media options that are out there, where does a manufacturer start to ensure their brand gets noticed? What are you doing to build both your brand and your social media strategy?
Dallas
Dallas Insider's Guide Welcome to Big D — Dallas, Texas! They say everything is bigger in Texas. And that includes the fun. To help you with that, we’ve put together the Sonnhalter Insider’s Guide to Dallas. It’s our way of cutting through the clutter to let you know...
Boston
Boston Insider's Guide The city of Boston (pronounced “Baahhs-ton” by Bostonians) has plenty to offer in terms of food and fun. But where do you begin? That’s where the Sonnhalter Insider’s Guide to Boston comes in. It’s our way of helping you cut through the clutter...
IMTS 2014 Stats and Highlights
Rachel Kerstetter, PR Engineer The 30th edition of IMTS (The International Manufacturing Technology Show) 2014 was the fourth largest IMTS in history and the largest six-day show ever with registration of 114,147 representing 112 countries. [Read the Press Release...
Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog.
What Are You Doing to Drive Opted-in Emails?
Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest and could possibly be or refer us a new client. So in order to do it get them to give up their email we better come up with some interesting and helpful stuff that will make them want to be in our look for future gems. It’s not only what you have to say but how you say it
Highlights from the Fifth Annual Sonnhalter Tool Drive Round-Up
We recently completed our fifth annual Sonnhalter Tool Drive to benefit Habitat for Humanity. Thanks to everyone’s generous support, we received more than $35,000 in tools and building supplies. Since Sonnhalter began its efforts in 2010, it has collected more than $141,000 in donations.
Are You Leveraging Social Media Across Your Manufacturing Business?
There are all kinds of buzz words out there integrated marketing, 360 degree marketing, etc. They all have the same goal in mind and that is to take your marketing message and share it across all methods of communication. Place you customer in the center of your efforts and then deliver your information in various ways so they can get it in the format they prefer.
We’ve Always Done it That Way!
I cringe when I hear someone say that phrase. Past actions will not ensure future success. Manufacturers who have this mindset are missing out on many opportunities. You literally need to think outside the box.
From MAGNET: MAGNET Helps SIFCO Streamline And Stay “SMART”
Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global...