Considering Starting a Blog?
By Rachel Kerstetter, PR Engineer John and I presented a webinar awhile back, at the request of a client, about blogs. When it comes to blogs, the most frequent question we get is: Should we start a blog? It's important to analyze the goals of your organization's...
B-to-B Marketers: Are You Utilizing SlideShare?
When we think of utilizing social media in the marketing mix, SlideShare is probably the most overlooked and underutilized tool. There are over 60 million unique visitors a month to SlideShare sites with over 215 million page views. Users are not only looking for good content, but also shared insights and SlideShare give you a platform for both. Plus, you get the added bonus of using the other social media tools to promote your Power Points.
Do B-to-B Buyers Trust Your Website?
Interesting question isn’t it? I think everyone thinks because they built one, everyone will like and trust what you have up there.
I recently read an article from the Content Marketing Institute written by Dianna Huff entitled -Why do 55% of potential B2B buyers might not trust your website that highlights some interesting findings. These findings were from a KoMarketing Associates usability report and are worth discussing. The key in a B to B relationship that trust and credibility be established up front. The more transparent you are the better
Trade Shows: Are You Taking Advantage of the Media Opportunities?
By Rosemarie Ascherl, PR Foreman, Sonnhalter Industry trade shows are much more than just a chance to get out of the office and mingle with prospective customers, answering questions about the newest product launches with aching feet and dry mouths. Industry trade...
Why Content Curation is an Important Marketing Tool to Reach the Professional Tradesman
Why is it important to manufacturers who want to reach the Professional Tradesman? Chances are you have lots of bits and pieces of information on your products/services. They are scattered all over from catalog, tech sheets installations sheets, presentations etc. We as marketers are so focused on creating content, and in most cases, your first priority is to consolidate all relevant info on a product or service in one place. Once you see what you have, it will be easier to identify the pieces that are missing and need to be created.
Tips on Making your Landing Pages Better
Hopefully, as part of your strategy to move prospects along the selling cycle, you are using landing pages in order to deliver on what you promised. It's also a great way to track responses. It could also be a way of losing a potential customer. Here are some tips...
Updated Electrical Market Overview
Sonnhalter is deeply involved with the professional tradesmen. We recently completed an updated overview of the Electrical market. The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2014. Highlights include ...
Distributor Strategy: What’s Yours?
In the B-to-B world that I live in, manufacturers have to balance their time and efforts when dealing with distribution, between the big boys like Grainger ($9.4 billion), Fastenal ($3.3 billion) and MSC ($678 million), and the independently owned small local distributors. Here are a few facts about the independent distributors (ISA) that you might not have known: They collectively represent about $153 billion in sales.
Manufacturers: Help Your Contractors Have Online Success
Many contractors have trouble navigating the digital scene. Here are some tips that can be forwarded on to them to help them get noticed and sell more of your stuff!
Photo Worthy: 6 Steps to Build Your Photo Content
By Rachel Kerstetter, PR Engineer Pictures are incredibly powerful marketing, PR and social media tools. Every single project that I work on for Sonnhalter’s clients involves some form of visual element… which is also one of my biggest challenges as a public relations...