Are You Making the Most of Your Content Curation?
One of the biggest challenges we all face is getting more out of our marketing budgets. Most of us, when thinking of developing content, think of it as a new task that we have to start with a clean sheet of paper.
Lead Nurturing: What Industrial Marketers Need to Know
Industrial marketers who are targeting design engineers need to practice the virtue of patience when communicating with them. I know Sales wants low hanging fruit to sell now, and the C suite is looking for results sooner than later.
What are you doing to keep good employees?
We’re in a service business, and I always say our assets walk up and down the stairs every day. The key to any good company is great people. This is especially true in smaller companies where every “body “needs to be the right person.
What’s the Future of Small Independent Industrial Distributors?
Long before Grainger, Fastenal, Home Depot and the thing they call the Internet, the local industrial distributor was the backbone to local manufacturers and businesses. My, how things have changed over the past several decades.
Sonnhalter Supports Scholarship for Cuyahoga Community College Construction Program
Agency’s donation adds to longstanding relationship with trade professionals CLEVELAND – June 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, donated $2,000 toward Cuyahoga Community...
5 Reasons to Consider a Trade
This guest blog from Julian Groneberg of AEG Power Tools will be discussing some of the top benefits of entering the trade business. Working as a tradesman has more than its fair share of perks. From being your own boss, to having valued skill sets that will always be in demand, there are many reasons why people turn towards the blue collar trades for a rewarding career.
Are Your Print Ads Effective? Here’s How You Can Find Out.
If your company currently has a print advertising program in the trade publications, did you know that many of these publications offer ad readership studies at no additional cost to the advertiser? These studies are usually completed once or twice a year, on ads half-page or larger in size.
Content Marketing: Who has the Advantage – Big Brands or Small Ones?
I always like stories of the little guys who take on the 800-lb. gorilla and win the battle. One of the benefits of social media and content marketing is you don’t have to be an 800-lb. gorilla to succeed.
Big Data – Is it Really Worth the Effort for B-to-B?
I understand the concept of what Big Data is, but truthfully I’m having a hard time getting my arms around whether it’s worth the time, money and effort to track everyone’s movement.
Sonnhalter Promotes Rachel Kerstetter to Public Relations Architect
CLEVELAND – May 2015 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the recent promotion of Rachel Kerstetter to public relations architect. In this role, Kerstetter manages public...