Reaching Professional Tradesman: Why Content Marketing Works When Advertising Might Not
Contractors and professional tradesman often don’t have time to read the latest trade publication or look at the magazines’ website on a regular basis and might miss your message. Chances are, unless you only make one product, their interest at any given time may be on another product.
How to Get More out of your B-to-B Strategies to Reach the Professional Tradesman
When developing content manufacturers may be concentrating on the wrong types making the results less that desirable. Many focus on product brochures and slide presentations as they are easily available.
5 Best Practices for Testimonials
I have found that there’s no better way to position yourself as a credible source than by having a third party sing your praises. Most companies, if pleased with what you did or supplied, would be happy to not only give you a recommendation, but in some cases, a testimonial.
Online News and the Press Release
I’ve been reading the book, “Trust Me, I’m Lying: Confessions of a Media Manipulator,” by Ryan Holiday at the recommendation of a colleague. It’s full of interesting, and damning, tidbits of information about today’s online publishing world.
Be the Resource
“Content Marketing” has been a buzzword for a few years now, and quite frankly, it can be a confusing term to translate to your everyday marketing strategy. But for manufacturers, it all boils down to one simple sentence: Be a resource.
What is a QR Code?
Quick Response (QR) codes seem to be everywhere. They can be a great tool in mobile marketing if you use them correctly. In the latest video in Sonnhalter’s Marketing Minute series, Matt shares some ways to use QR codes effectively to reach a mobile audience.
Is Your Company Giving Back?
Being socially responsibility goes beyond individuals. Companies, no matter what size, should support communities where they draw its workforce from.
Tips on How to Build an Effective Landing Page to Reach Contractors
Landing pages are a great way to both monitor and capture information. The key to successful landing pages are to focus on the one message that got them to that page and deliver.
Which Works Better for Reaching Contractors – E-blasts or Direct Mail?
I have this running conversation with clients about which is better, a traditional direct mail program or an e-blast. It’s a tough question to answer and I’m not too sure there is only one answer.
12 Tips for Contractor Testimonials
Testimonials are one of the best ways to validate your products/services, especially if it’s from a contractor. Don’t be afraid to ask as most are more than willing to participate. Once you get them make sure to repurpose them in several areas.