Sonnhalter Adds Nook Industries as New Client
Cleveland – October 2015 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Nook Industries as one of its newest clients. Located in Cleveland, Nook Industries is a leading innovator...
Think Outside (Your) Box
Ask yourself and a few other people in your organization to name your top-selling product. If anyone answers with a product number, you’re doing it wrong. Don’t think like your catalog or even your current customers. Think like the customer you don’t have yet.
Does Your Lead Nurturing Deliver Strong Results?
Over 50% of U.S. B-to-B marketers said nurturing programs outperformed their counterparts from 10-30%. These leads outperformed others in moving through the sales funnel, and respondents reported a 10-30% increase in sales opportunities.
Does Your Company Have the Patience for Content Marketing?
We live in a society that expects immediate gratification. This spills over into our business lives, and companies expect an immediate ROI on almost everything today – Content Marketing is no exception.
Reaching Professional Tradesman: Why Content Marketing Works When Advertising Might Not
Contractors and professional tradesman often don’t have time to read the latest trade publication or look at the magazines’ website on a regular basis and might miss your message. Chances are, unless you only make one product, their interest at any given time may be on another product.
How to Get More out of your B-to-B Strategies to Reach the Professional Tradesman
When developing content manufacturers may be concentrating on the wrong types making the results less that desirable. Many focus on product brochures and slide presentations as they are easily available.
5 Best Practices for Testimonials
I have found that there’s no better way to position yourself as a credible source than by having a third party sing your praises. Most companies, if pleased with what you did or supplied, would be happy to not only give you a recommendation, but in some cases, a testimonial.
Online News and the Press Release
I’ve been reading the book, “Trust Me, I’m Lying: Confessions of a Media Manipulator,” by Ryan Holiday at the recommendation of a colleague. It’s full of interesting, and damning, tidbits of information about today’s online publishing world.
Be the Resource
“Content Marketing” has been a buzzword for a few years now, and quite frankly, it can be a confusing term to translate to your everyday marketing strategy. But for manufacturers, it all boils down to one simple sentence: Be a resource.
What is a QR Code?
Quick Response (QR) codes seem to be everywhere. They can be a great tool in mobile marketing if you use them correctly. In the latest video in Sonnhalter’s Marketing Minute series, Matt shares some ways to use QR codes effectively to reach a mobile audience.