2016 Budgets: How Much are you Going to Spend on Social and Mobile Marketing?
Now that it’s time for budgeting for next year the question is where are you going to allocate your dollars? There’s always more opportunities than there is money to fund them.Social media- have you tried some efforts in it this past year? What were the results? What were managements expectations?
Mobile marketing- Has this been on your radar screen? do you have plans to be mobile friendly in 2016?
10 Reasons to Incorporate a Consistent Press Release Program in Your Marketing Plan
The press release is possibly the most basic element of public relations and is still the most effective method of getting your organization’s news out. However, the concept of consistency is often overlooked when considering press releases.
Are You Using Videos to Connect with the Professional Tradesman?
Short videos are ideal for social media and for you to gain reach and shares. But in order to take full advantage of video, you need to have a strategy. Don’t make a video for the sake of a video. Make it a part of a bigger picture. Are they for branding or product focused? A series of how-to videos or instructional ones.
Is Print Dead?
We’ve been hearing for years that print is “dead” and digital media reigns. However for B2T, print is still and important medium.
Are You Winning at Customer Service?
So what does all this mean to the Manufacturing sector? Well the bar isn’t raised too high and we certainly don’t have to reinvent the wheel.
Sonnhalter Releases Vocational Database
Sonnhalter Releases Comprehensive List of Nation’s Vocational Education Programs Agency’s list provides useful information from thousands of technical programs across the country. CLEVELAND – November 2015 – Sonnhalter, a marketing communications firm to the...
Are Industrial Distributors Missing Opportunities by Not Participating in E-commerce?
I’ve said in the past that for smaller industrial distributors to survive they need to use the internet. They can’t count on the business model of contractors coming in at 7 in the morning or around lunch time to pick up what they need. Time is money, especially for them.
Eliminate the Silo and Become a Change Agent
Today we have a guest blog post from Jeff Naymik, Marketing Director at Nook Industries. This post originally appeared on Nook's blog Making Motion Work and is reposted with permission. Read the original blog here. We live in a world of instant communication and yet,...
5 Ways to Boost Audience Engagement in the Digital Age
In 2015, it’s anything but a surprise that social media has completely revolutionized how companies, agencies and organizations connect with their audiences. Many companies utilize these services to build transparency, inform customers of new products and to keep their audiences in the loop on any day-to-day updates and promotions. While we’ve all seen organizations curate pages on Facebook and Twitter, here’s a look at some newer ways companies are maximizing visibility and profitability through social media.
Comprehensive List of Nation’s Vocational Education Programs now Available
One issue that concerns all of us who are selling to the professional tradesman is that there is and will be a shortage of qualified tradesman in the future as the 50 plus segment of the market is on the verge of retirement.