What’s Making Your Work Day Less Productive?
We’re all being pulled in too many directions at our jobs, and just when you think you’ve got your life under control, something else pops up to distract you.
Why Building an Internal Database is so Important
I know we all know “CONTENT IS KING” and we focus on putting out good stuff. But we should be just as focused on building the list to whom we’ll be sending all this valuable info. There are so many sources for gathering data from trade shows, PR and leads from advertising.
Why B2B Content Marketing is Different than B2C
I think we’re all in agreement that Content Marketing is here to stay and is becoming a more integral part of overall marketing programs. Some of the reasons are that technology is broader, easier to use and more accessible. People are trying to do more in less time and are motivated to seek self-serve product information to reduce pre-purchase decisions.
Industrial Reinvention
By Chris Ilcin, Account Superintendent, Sonnhalter Fabtech Expo wrapped up another great show last month in Chicago. Presented by AWS, CCAI, FMA, SME and PMA, it truly lives up to its billing as the largest metal-forming, welding and finishing event in North America....
The Modern Press Release
Join Matt Sonnhalter for a Marketing Minute and learn about the modern press release and how key elements make it a strong, effective communication tool.
What type of Content Works Better in each Sales Funnel Stage?
One of our biggest challenges is to make sure we have the right message for buyers as they go through the buying process. Another challenge is to deliver it in a way that they want to receive it.
Happy Thanksgiving!
As the Thanksgiving weekend approaches, we’d like to say thanks to the many friends and clients we’ve had the good fortune to come in contact with over the years. We’re all running in several different directions all the time, and this time of year we need to slow...
Content Marketing: More is Not Necessarily Better
Your potential audience doesn’t want quantity, they want quality. So if you’re trying to generate more content quicker just for the sake of having it, don’t waste your time. You need to accelerate demand, not noise.
3 Pricing Adjustments Manufacturers & Distributors Should Make Now
This post originally appeared on INSIGHT2PROFIT.com Years ago, an Ohio-based specialty metal business made the decision not to charge for freight costs, even though their products were extremely heavy. The rationale? None of their competitors were charging, so they...
2016 Budgets: How Much are you Going to Spend on Social and Mobile Marketing?
Now that it’s time for budgeting for next year the question is where are you going to allocate your dollars? There’s always more opportunities than there is money to fund them.Social media- have you tried some efforts in it this past year? What were the results? What were managements expectations?
Mobile marketing- Has this been on your radar screen? do you have plans to be mobile friendly in 2016?