Why You Should Have a Trade/Vocational School Marketing Plan
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter With the shortage of skilled workers today, the trade/vocational schools are making a comeback and there's a great opportunity for you to do some grass-roots marketing to future tradesmen. Many leading brands come...
Managing Price Overrides: 4-Step Process
While common, overrides can be dangerous. They train your sales team and customers that price is negotiable and interferes with one of your primary goals: sticking to your pricing strategy. If that doesn’t worry you, consider this: companies that grant high numbers of ad hoc price exceptions are more likely to experience price erosion across all customers.
Email Delivers Strong ROI to B-to-B Marketers
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter Recent studies have shown that email audiences are growing, are more engaged and are increasingly mobile. I recently read an article in eMarketer saying that not only is email the preferred method of communicating...
Turn Email Prospects Into Loyal Customers
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter We've talked a lot in this blog on how important a good email list is and how to develop one. By nurturing the email subscribers, you take them through your sales funnel. You need to start building a good...
How the Manufacturing Sales Process Changed Over 40 Years
I think we all can agree that the manufacturing sales function has had its challenges and has changed over the past several decades. Today we have a guest post from Alan Sipe, President of Toolbox Sales and Consulting. Alan has over 40 years of experience including...
Get Your Message Across in an Ad-Blocked World
By Rachel Kerstetter, PR Architect, Sonnhalter A recent report shared that 32% of global page views are impacted by the use of ad block and mobile sees three times the rate of ad block use than desktop. Did you know that even some people who work in advertising block...
Are you Trying to Sell or Connect Emotionally with Contractors?
There’s a time and place to sell and you need to know when that is. Social media is one of those times when selling shouldn’t be your prime objective; connecting with your target audience should be.
Time (and Advertising) Stops for No One
By Chris Ilcin, Account Superintendent, Sonnhalter That’s one of my favorite quotes. Not because I’m in marketing and advertising, but because it dispels one of the biggest myths about manufacturers. That is: All manufacturers are engineering and sales driven, and...
3 Tips for Improving New Product Rollouts
Today we have a guest post from Alan Sipe, President of Toolbox sales and consulting. Alan has over 40 years of experience including Sr. VP of Sales and Marketing for Klein Tools and President of Knipex Tools. His insights in selling through various distribution...
Are You Ready to Talk to the Media?
By Rachel Kerstetter, PR Architect, Sonnhalter We're officially in trade show season, which means planning booths, putting together promotions, connecting with customers and preparing your staff for the show. One often overlooked aspect of trade show participation is...