The Skills Gap and the Future of Manufacturing
Join Matt Sonnhalter for a Marketing Minute and learn about how the current skills gap affects the future of manufacturing and how Sonnhalter and other organizations are getting involved to help. To view other videos from Sonnhalter, visit our YouTube channel here and...
7 Things You Should Know When you Start Email Marketing
Today we have a guest post from Vincent Hill on email marketing. Marketing is business activities that are highly associated with the buying and selling of a product or service. This includes activities that help acquire customers and maintain a good relationship with...
Case Studies Should Be Part of Your Content Mix
By Rosemarie Ascherl-Lenhard, Public Relations Foreman, Sonnhalter The terms "case study" and "testimonial" are sometimes used interchangeably, however case studies are not exactly testimonials. Although one piece of content can pull double duty, a simple testimonial...
How to Score Big This Manufacturing Day
By Chris Ilcin, Account Superintendent, Sonnhalter It may seem like Manufacturing Day (first Friday of October) is still far off on the horizon, but the time to plan is now. With schools getting ready to take their summer breaks, you should contact them now in order...
Are you a storyteller?
By Chris Ilcin, Account Superintendent, Sonnhalter Brand/Content Marketing and all the other buzzwords are irrelevant. I just finished reading a great article from the Virgin website. But first an apology on behalf of the entire marketing industry... We’re sorry for...
Branding or Branded?
By Chris Ilcin, Account Superintendent, Sonnhalter Pepsi recently had a severe digital flogging for a tone-deaf ad featuring Kendall Jenner and the evidently crisis-averting powers of their soda. From late night hosts and live shows in New York to TV pundits and...
Reaching Contractors with Social Media
By Rachel Kerstetter, PR Architect, Sonnhalter You probably set up a Facebook page and a Twitter account a few years ago when social media was the new shiny object for marketers. But now, your social media is anything but new and exciting … and it doesn't help you...
Have You Hugged a Plumber Today?
By Rachel Kerstetter, PR Architect, Sonnhalter Did you know that today is Hug a Plumber Day? (Sometimes called Plumber's Day.) Often plumbers don’t receive the credit and fame that they deserve, unless they’re Mario and Luigi and trying to save a princess. The Super...
Mind the Gap: Making kids aware of manufacturing jobs
By Chris Ilcin, Account Superintendent, Sonnhalter One of the things that always struck me about manufacturers is they generally don’t realize how cool their jobs really are. And I get why. You’ve been doing this your whole life, it pays the bills and it has...
Manufacturers: Focus Content on Contractors, Not Your Brand
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter I think we all can agree that content marketing is playing a vital role in everyone’s overall marketing plans. Everyone wants lead generation and engagement, and to get both, you have to provide good content! Many...