3 Post-Show Activities to Make Your Trade Show a Success
By Matt Sonnhalter, Vision Architect, Sonnhalter I don’t know about you, but it seems like every time I get back from a trade show I’m exhausted and ready for a vacation. Unfortunately, there is still work to do after the trade show. In this Part 3 of our 3-part...
5 During-Show Activities To Make Your Trade Show A Success
By Matt Sonnhalter, Vision Architect, Sonnhalter So, you’ve planned for the show, booked the space, developed the booth graphics and made the travel arrangements. Now it’s show time…how do you ensure the actual trade show days are a success? In this Part 2 of a 3-part...
5 Pre-Show Activities To Make Your Trade Show A Success
By Matt Sonnhalter, Vision Architect, Sonnhalter For most companies, trade shows are still a key component to the marketing mix. But these shows can be a significant investment, between the booth space, the booth itself, graphics, collateral, travel costs and the...
What’s Holding US Manufacturing Back?
Today we have a post from Andrea Olsen. Andrea started her career in the tech start-up world, and has brought much of that innovative thinking to her work as the CEO of Prag’madik, an operational strategy consultancy, specializing in the industrial and manufacturing...
The Eighth Annual Sonnhalter Tool Drive Starts Now!
By Rachel Kerstetter, PR Architect, Sonnhalter Today is August 1st, at Sonnhalter it's basically a holiday because it's the start of our annual tool drive to benefit Habitat for Humanity. Habitat for Humanity does fantastic work building and rehabbing homes for those...
Chart Your Online Conversations
By Chris Ilcin, Account Superintendent, Sonnhalter Brian Solis is an interesting person. Digital analyst, anthropologist, and self-described futurist. One of his key areas of focus is the effect of disruptive technology on business and society. In 2008 as a part of...
Incorporating Awards into Your Communications Initiatives
By Rachel Kerstetter, PR Architect, Sonnhalter It feels good to win an award. But beyond being able to bask in the glow of recognition, can awards help you reach your marketing goals? Entering for awards is one tactic we work into the public relations mix for our...
The Culture Threat
Today we have a post from Andrea Olsen. Andrea started her career in the tech start-up world, and brought much of that innovative thinking to her work as the CEO of Prag’madik, an operational strategy consultancy, specializing in the industrial and manufacturing...
Don’t overlook internal communication
If you can’t communicate internally to get everyone on the same page, you can't effectively communicate with anyone else. When reviewing your audience segments, do you include your employees as a segment? Your employees are arguably the most important audience, and...
Sonnhalter Partners with Habitat for Humanity for the Eighth Annual Sonnhalter Tool Drive
Help eliminate substandard housing during the month of August by donating extra inventory, demo models, tools and building materials that are no longer needed. CLEVELAND – July 2017 – Sonnhalter, a communications firm marketing to the professional tradesman in the...